Opinion: Videogame giants are becoming disconnected from players — and profits - MarketWatch

1. Major publishers like Ubisoft struggle with player disconnect and poor sales. 2. Ubisoft's 'Star Wars Outlaws' sold only 1 million copies post-launch. 3. EA's 'Battlefield 2042' faced a 90% player drop due to shortcomings. 4. Players seek innovative experiences, rejecting repetitive gameplay models. 5. Ubisoft plans 10 'Assassin’s Creed' titles, facing skepticism over franchise fatigue.