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OREO and Post Malone Team Up to Bring Fans What Posty Calls "the Best OREO Ever!"

1. OREO launches Limited Edition Post Malone cookies with unique flavor combinations. 2. Collaborative marketing aims to engage fans through a digital flavor creation experience. 3. Mondelēz emphasizes innovation to maintain brand relevance and attract consumers. 4. OREO sells over 20 billion cookies annually in the U.S., driving significant revenues.

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FAQ

Why Bullish?

New product launches typically boost sales and consumer interest. Previous collaborations have positively affected brand perceptions.

How important is it?

Innovations like these can influence consumer trends, impacting MDLZ's market share.

Why Short Term?

The collaboration may lead to immediate sales spikes but might not sustain long-term impact.

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MDLZPOST
The brand also invites fans to reveal their own OREO cookie flavor combinations with a digital experience inspired by their unique musical taste EAST HANOVER, N.J., Jan. 22, 2025 /PRNewswire/ -- The OREO brand is starting off the new year with a twist. That is, the Limited Edition Post Malone OREO Cookies. In a sweet new collab, the OREO brand is teaming up with nine-time RIAA diamond-certified, GRAMMY® Award-nominated phenomenon Post Malone to drop a cookie that celebrates the "twists" in all of us. The OREO cookies star a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an OREO chocolate cookie and a signature golden cookie for a delicious duet of flavors in every bite. "Can't believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, 'cause I think it's the best OREO ever!" said Post Malone. "It's the first time OREO has ever twisted the creme of the cookie and they named it after me." Each cookie also features 1 of 9 unique embossments inspired by Posty's world and handpicked by the artist himself—from a hero OREO x Post vinyl to cookies that show off his diverse discography. No matter the pack, you can expect a sweet mix of OREO cookie designs and a handwritten signed note on the back of the pack from Post Malone himself. "Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands," said Tanya Berman, Mondelēz Senior Vice President Biscuit. "With an iconic brand like OREO, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand's newest hit as we are." Just as Post Malone channeled his unique flavor into these limited edition OREO cookies, the OREO brand is inviting fans to reveal their very own OREO cookie flavor with the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie, which is part of the OREO "Taste Twist" Sweepstakes. Starting early February through March 31, fans will be able to discover what their musical preferences really taste like. To embark on the experience, input your musical sound, vibe and rhythm and let the algorithm jam out to reveal your own OREO cookie flavor combo. Post Malone will even pop in to hype you up along your Taste Twist journey! Fans can share their custom OREO cookie flavor combo with their community and enter for a chance to receive a pack of their own Taste Twist Cookie flavor combo or prizes such as signed Post Malone OREO posters. The Limited Edition Post Malone OREO Cookie Packs will be available for presale starting on January 27, but fans can sign up for early access starting today at OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out at retailers nationwide starting on February 3 and will be available only for a limited time, while supplies last. For more information and updates on the Limited Edition Post Malone OREO Cookie Packs, fans can visit OREO.com/post-malone, or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO and Instagram @OREO to be among the first to know about future brand news. NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Open to residents of the 50 United States, D.C., & Puerto Rico 18 and older. Starts 2/5/25; Ends 3/31/25. Void where prohibited. Visit oreotastetwist.com for Official Rules including alternate method of entry. About OREO® Cookie OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @OREO or on Instagram @OREO. About Mondelēz International Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter/X at www.x.com/MDLZ. Media ContactWeber Shandwick OREO Team[email protected] SOURCE Mondelēz International

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