1. PAR Technology's Retail division qualifies for Tier 4 in Altria's Digital Trade Program. 2. This elevation enhances PAR's potential to boost customer loyalty and store traffic.
Being Tier 4 qualified potentially increases PAR’s revenue and market presence. Historical data shows that partnerships leading to greater market access have positively impacted stock values.
The DTP qualification signifies a strategic collaboration that could elevate PAR's business prospects significantly over time.
The relationship with Altria's DTP can lead to sustained revenue growth, impacting PAR positively over several quarters. Similar collaborations have resulted in prolonged financial gains for companies.