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Paramount and Activision partner on Call of Duty live-action film

1. Paramount to develop a film based on Call of Duty by Activision. 2. Call of Duty is the best-selling game series in the U.S. for 16 years. 3. Deal reflects Microsoft's ongoing investment in entertainment and gaming convergence. 4. CEO Ellison emphasizes high-quality storytelling and honoring franchise legacy. 5. Paramount's recent mergers signify growth and potential collaboration in entertainment.

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Why Bullish?

Microsoft's ownership of Activision Blizzard enhances its market position in gaming and entertainment. Historical success with franchise adaptations supports potential positive revenue growth.

How important is it?

The collaboration between Paramount and Activision may drive further engagement with MSFT's gaming division, enhancing its overall market perception and potential revenue streams.

Why Long Term?

The film adaptation may increase brand value and customer engagement over time, similar to successful franchises like Marvel and Harry Potter.

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