PARAMOUNT AND TKO ANNOUNCE HISTORIC UFC MEDIA RIGHTS AGREEMENT
1. Paramount secures exclusive UFC media rights in the U.S. starting 2026. 2. Contract is valued at $1.1 billion annually, affecting revenue streams. 3. Shift from Pay-Per-View to streaming boosts customer engagement and growth. 4. Paramount aims to expand UFC rights internationally in the future. 5. Potential for increased subscriber base and brand partnerships recognized.