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Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier

1. MGNI partners with Paramount Australia to access premium CTV inventory. 2. The partnership enhances programmatic advertising capabilities in Australia for both companies. 3. Advertisers gain greater efficiency and targeting through Magnite's technology. 4. This is a significant milestone in Paramount’s business transformation. 5. Magnite aims to drive innovation in streaming TV advertising.

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FAQ

Why Bullish?

The partnership expands MGNI's market access and strengthens its ad offerings, which historically boosts stock performance. For example, similar partnerships have led to positive market reactions in the ad-tech sector.

How important is it?

This partnership opens new revenue streams for MGNI, which is significant for its growth trajectory. Given their role as the largest independent sell-side ad company, gaining access to Paramount+ enhances investor confidence.

Why Short Term?

The implications of this partnership are immediately relevant, with potential revenue growth expected shortly as Paramount+'s ad-supported tier rolls out in Australia.

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PARAFBGOOGL
SYDNEY, July 14, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+’s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia’s business and technology transformation, paving the way for Paramount Connect. Paramount+ offers a mountain of premium entertainment for all audiences boasting an expansive library of local original series, global hit shows, popular movies and live sport, making it a prime destination for engaged streaming audiences. The Magnite SpringServe video platform combined with Paramount’s mediation capabilities streamline advertiser access to Paramount’s premium streaming inventory. “As the Paramount+ ad tier continues to expand its footprint in Australia, we are committed to offering innovative ways for advertisers to connect with our engaged, high-value audiences,” said Milan Blazevic, Head of Programmatic at Paramount Australia. “By partnering with Magnite, we are unlocking programmatic access to our premium inventory in this market for the first time, providing advertisers with greater flexibility and efficiency in their media buying strategies.” “Magnite is dedicated to driving streaming TV innovation, and our partnership with Paramount+ will unlock access to one of Australia’s most compelling streaming platforms through our industry-leading technology offering brands a first-mover advantage,” said Yael Milbank, Managing Director, ANZ at Magnite. “As programmatic CTV adoption accelerates, this partnership will empower advertisers with smarter automation, enhanced targeting, and more effective data-driven buying strategies for greater efficiency in campaign execution.” About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Paramount AustraliaParamount Australia is a leading media and entertainment company that creates premium content and experiences for audiences, worldwide. Paramount Australia’s portfolio of consumer brands includes Network 10, Paramount+, Paramount Pictures, Nickelodeon and MTV. Media Contact Magnite:Einsteinz CommunicationsCarlotta Vittoricarlotta@einsteinz.com.au+61 449 207 228 Paramount Australia:Bronwyn Fardonbfardon@networkten.com.au

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