StockNews.AI
NXST
StockNews.AI
19 hrs

PBA AND THE CW NETWORK ANNOUNCE 2026 TOUR SCHEDULE

1. PBA announces 2026 Tour on CW, enhancing reach and viewership. 2. The move aims to attract younger audiences through innovative storytelling. 3. Partnership with CW includes major championships broadcast over ten weeks. 4. The CW holds a significant media presence, influencing NXST’s performance. 5. Nexstar owns 75% of CW, directly affecting NXST's growth opportunities.

8m saved
Insight
Article

FAQ

Why Bullish?

The PBA-CW partnership diversifies NXST's content offering, potentially increasing ad revenue. Previous similar partnerships have led to subscriber growth for media owners.

How important is it?

The article highlights NXST's strategic positioning to capitalize on sporting events which could drive revenue, thus making it a crucial factor in analyzing NXST’s future market performance.

Why Long Term?

While immediate viewership may rise, sustained growth hinges on continuous content success and audience retention. Historical examples show sports programs contribute to long-term subscriber stability.

Related Companies

CBSPBA
Championship Sundays on The CW bring the PBA to a New Audience with Four Majors and 10 Broadcasts , /PRNewswire/ -- The Professional Bowlers Association (PBA) and The CW Network today announced the 2026 PBA Tour schedule. Starting in February 2026, "PBA Championship Sundays on The CW" will bring 20 hours of professional bowling coverage to the network over 10 consecutive Sunday afternoons. Live coverage will begin at 4:00pm ET every Sunday starting on February 22, 2026, with the PBA Players Championship in Arlington, Texas, and continuing through the PBA Tournament of Champions in Fairlawn, Ohio, on April 26, 2026. PBA AND THE CW NETWORK ANNOUNCE 2026 TOUR SCHEDULE The move to The CW marks the next evolution of the PBA's vision to capture younger and more diverse audiences by simplifying schedules, spotlighting inspirational athletes, and expanding storytelling across all platforms. "Our partnership with The CW reflects the future of bowling as both a competitive sport and an evolving entertainment experience," said Lev Ekster, President of Lucky Strike Entertainment. "By uniting with The CW's growing sports lineup, we're bringing the energy of the PBA Tour into homes across the country every week. Championship Sundays will be a destination event for fans to follow the game's biggest moments." Fans will see four major championships on The CW Network, including the PBA Players Championship, U.S. Open, USBC Masters, and PBA Tournament of Champions. The six title events rounding out The CW's coverage of the 2026 PBA Tour include honoring PBA legend Pete Weber in Missouri and bringing the renowned Roth/Holman Doubles Championship to the extraordinary atmosphere of Maine's Bayside Bowl."We are proud to be the network for one of America's most beloved pastimes and to foster connections with the next generation of bowling fans," said Mike Perman, Senior Vice President of Sports at The CW Network.Prior to PBA Championship Sunday on The CW, fans can watch qualifying and match play rounds live on BowlTV. Fans can also follow the PBA's official social channels for additional highlights, behind-the-scenes access, and storytelling. 2026 PBA Championship Sundays on The CW Schedule All broadcasts will air live at 4 p.m. ET on The CW Network February 22: PBA Players Championship – Arlington, Texas | International Training and Research Center March 1: PBA Pete Weber Missouri Classic – St. Peters. Mo. | Bowlero St. Peters March 8: U.S. Open – Indianapolis, Ind. | Royal Pin Woodland March 15: PBA Illinois Classic – Decatur, Ill. | David Small's Victory Lanes March 22: PBA Indiana Classic – Fort Wayne, Ind. | David Small's Pro Bowl West March 29: USBC Masters – Allen Park, Mich. | Thunderbowl Lanes April 5: PBA Ohio Classic – Columbus, Ohio | Columbus Square Bowling Palace April 12: PBA New York Classic – Rochester, N.Y. | ABC Gates Bowl April 19: PBA Roth/Holman Doubles Championship– Portland, Maine | Bayside Bowl April 26: PBA Tournament of Champions – Fairlawn, Ohio | AMF Rivera Lanes Additional PBA tentpole events will air later in 2026 on other platforms. The PBA World Series of Bowling and PBA Commissioner's Cup will air on CBS and CBS Sports Network, while the Storm Striking Against Breast Cancer Mixed Doubles and the Storm Lucky Larsen Masters will air live on streaming platforms, including BowlTV.Opportunities remain for partners to join the 2026 PBA on The CW Tour, with integrations available across broadcast, digital, and live fan experiences.For more information and updates about the 2026 PBA Tour, visit PBA.com and follow the PBA Tour on Instagram, Facebook, X, TikTok and YouTube. About the Professional Bowlers AssociationThe Professional Bowlers Association (PBA) is the world's premier organization dedicated to the sport of bowling and its professional competition. The PBA has thousands of members from over 30 countries, competing in events including the PBA Tour, PBA Regional Tour, and PBA50 Tour. The PBA also serves casual and league bowlers through its membership programs, offering access to statistics, awards, and certified tournaments. With millions of fans worldwide, the PBA continues to grow the sport of bowling and inspire the next generation of bowlers. About The CW Network The CW is America's fifth major broadcast network and reaches 100% of US television households. The CW delivers 15 hours of primetime entertainment programming per week in addition to nearly 400 hours of sports per year as the broadcast home to NASCAR Xfinity Series, WWE NXT, ACC football and basketball games, Pac-12 football games, AVP beach volleyball and PBR Team Series events. The fully ad-supported CW App, with more than 100 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW's primetime programming and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group. For more information about The CW, please visit www.cwtv.com. For PBA/Lucky Strike Entertainment: PBA: [email protected]Lucky Strike Entertainment: [email protected] For The CW Network: Rob Moynihan[email protected]760/519-5543SOURCE PBA WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Related News