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Pearson plc - (the "Company") Notification of PDMR Interests

1. Significant share transactions by Pearson's executives were reported. 2. Executives cashed shares from Long-Term Incentive Plans (LTIPs). 3. Sharon Hague sold 11,173 shares at £11.7366 each. 4. Sally Johnson sold 63,957 shares for tax liabilities. 5. Tom ap Simon released 57,784 American Depositary Receipts (ADRs).

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FAQ

Why Neutral?

While executive transactions indicate continued trust, they do not suggest strong future performance. Historical trends show no immediate effect from similar past transactions.

How important is it?

The transactions highlight executive share liquidity, showing mixed signals about insider sentiment. However, without significant market-moving news, overall impact may be limited.

Why Short Term?

The impact of the stock sales by executives could swing in the short term but is unlikely to affect long-term investor confidence.

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Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them , /PRNewswire/ -- 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Tom ap Simon 2 Reason for the notification a) Position/status President – Higher Education and Virtual Learning b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Pearson plc b) LEI 2138004JBXWWJKIURC57 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument American Depositary Receipts (ADRs) in Pearson plc, each ADR represents one ordinary share of 25 pence in Pearson plc Identification code ISIN: US7050151056 b) Nature of the transaction Release of ADRs settled on a net-of-tax basis, following release of share award under the Company's Long-Term Incentive Plan (LTIP) c) Price(s) and volume(s) Volume: 57,784 Price: n/a d) Aggregated information -  Aggregated volume -  Price Aggregated volume: see 4 (c) above Aggregated price: see 4 (c) above e) Date of the transaction 1 May 2025 f) Place of the transaction Outside a trading venue 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Sharon Hague 2 Reason for the notification a) Position/status President – English Language Learning b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Pearson plc b) LEI 2138004JBXWWJKIURC57 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction]; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary shares of 25 pence each in Pearson plc Identification code ISIN: GB0006776081 b) Nature of the transaction Release of ordinary shares following release of share award under the Company's Long-Term Incentive Plan (LTIP) and sale of shares to cover tax liabilities arising from vesting share awards c) Price(s) and volume(s) Release of ordinary shares following release of LTIP award Sale of ordinary shares to cover tax liability Volume: 23,768 Price: n/a Volume: 11,173 Price: £11.7366 per share Aggregated price: £131,133.03 d) Aggregated information -  Aggregated volume -  Price Aggregated volume: see 4 (c) above Aggregated price: see 4 (c) above e) Date of the transaction 1 May 2025 f) Place of the transaction London Stock Exchange (XLON) 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Sally Johnson 2 Reason for the notification a) Position/status Chief Financial Officer b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Pearson plc b) LEI 2138004JBXWWJKIURC57 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary shares of 25 pence each in Pearson plc Identification code ISIN: GB0006776081 b) Nature of the transaction Release of ordinary shares following release of share award under the Company's Long-Term Incentive Plan (LTIP) and sale of shares to cover tax liabilities arising from vesting share awards c) Price(s) and volume(s) Release of ordinary shares following release of LTIP award Sale of ordinary shares to cover tax liability Volume: 136,077 Price: n/a Volume: 63,957 Price: £11.7366 per share Aggregated price: £750,637.73 d) Aggregated information -  Aggregated volume -  Price Aggregated volume: see 4 (c) above Aggregated price: see 4 (c) above e) Date of the transaction 1 May 2025 f) Place of the transaction London Stock Exchange (XLON) 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Arthur Valentine 2 Reason for the notification a) Position/status President – Assessment & Qualifications b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Pearson plc b) LEI 2138004JBXWWJKIURC57 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument American Depositary Receipts (ADRs) in Pearson plc, each ADR represents one ordinary share of 25 pence in Pearson plc Identification code ISIN: US7050151056 b) Nature of the transaction Release of ADRs settled on a net-of-tax basis, following release of share award under the Company's Long-Term Incentive Plan (LTIP) c) Price(s) and volume(s) Volume: 63,300 Price: n/a d) Aggregated information -  Aggregated volume -  Price Aggregated volume: see 4 (c) above Aggregated price: see 4 (c) above e) Date of the transaction 1 May 2025 f) Place of the transaction Outside a trading venue 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Vishaal Gupta 2 Reason for the notification a) Position/status President – Enterprise Learning and Skills b) Initial notification /Amendment Initial notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Pearson plc b) LEI 2138004JBXWWJKIURC57 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction]; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Ordinary shares of 25 pence each in Pearson plc Identification code ISIN: GB0006776081 b) Nature of the transaction Release of ordinary shares following release of share award under the Company's Long-Term Incentive Plan (LTIP) and sale of shares to cover tax liabilities arising from vesting share awards c) Price(s) and volume(s) Release of ordinary shares following release of LTIP award Sale of ordinary shares to cover tax liability Volume: 138,651 Price: n/a Volume: 50,318 Price: £11.7366 per share Aggregated price: £590,562.24 d) Aggregated information -  Aggregated volume -  Price Aggregated volume: see 4 (c) above Aggregated price: see 4 (c) above e) Date of the transaction 1 May 2025 f) Place of the transaction London Stock Exchange (XLON) Media Contacts: Laura Ewart - UK[email protected] Dan Nelson - US[email protected] SOURCE Pearson WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In Also from this source

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