  SANTA CLARA, Calif., March  19, 2026  (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (NASDAQ:SOUN), a global leader in voice and conversational AI, and Peet&#39;s Coffee, one of the country&#39;s leading specialty coffee brands,

SOUN

Peet's Coffee Partners with SoundHound AI to Power In-Store Employee Support Across Its Nationwide U.S. Retail Footprint

SoundHound AI Improves Efficiency with Peet's Coffee Partnership

<section class="insight" data-version="1">
  <section data-block="information">
    <h3>Information</h3>
    <p>SANTA CLARA, Calif., March  19, 2026  (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (NASDAQ:SOUN), a global leader in voice and conversational AI, and Peet&amp;#39;s Coffee, one of the country&amp;#39;s leading specialty coffee brands,</p>
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  <section data-block="ai-summary-paragraph">
    <h3>AI Summary</h3>
    <p>SoundHound AI has partnered with Peet&#039;s Coffee to deploy its voice-assisted Employee Assist technology across Peet&#039;s locations. This collaboration enhances operational efficiency and employee support, likely leading to improved customer satisfaction and potentially driving revenue growth for SoundHound in the retail sector.</p>
  </section>

  <section data-block="ai-summary-bullets">
    <h3>Key Points</h3>
    <ul><li>SoundHound partners with Peet&#039;s Coffee to enhance employee support.</li><li>Peet&#039;s uses SoundHound&#039;s AI for on-the-job employee assistance.</li><li>Instant access to information improves training and customer experience.</li><li>The Employee Assist technology is now live at Peet&#039;s locations.</li><li>SoundHound aims to optimize operational efficiency with voice AI.</li></ul>
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  <section data-block="companies-mentioned">
    <h3>Companies Mentioned</h3>
    <ul><li><strong>Peet&#039;s Coffee (N/A)</strong>: Partnering with SoundHound enhances its operational efficiency.</li></ul>
  </section>

  <section data-block="category">
    <h3>Corporate Developments</h3>
    <p>This news falls under Corporate Developments as it highlights the recent strategic partnership between SoundHound AI and Peet&#039;s Coffee, showcasing the practical application of their technology in improving operational processes.</p>
  </section>

  <section data-block="market-moving">
    <h3>Market-Moving</h3>
    <ul><li>Partnership with Peet&#039;s Coffee expected to enhance SoundHound&#039;s revenue growth.</li><li>Voice AI solutions gaining traction in the retail sector may attract investors.</li><li>Success of Peet&#039;s deployment could lead to further partnerships with similar brands.</li></ul>
  </section>

  <section data-block="key-facts">
    <h3>Key Facts</h3>
    <ul><li>SoundHound AI&#039;s Employee Assist is now live at Peet&#039;s Coffee locations.</li><li>Peet&#039;s operates over 465 locations in the U.S., China, and the Middle East.</li><li>The partnership focuses on enhancing employee support and customer experience.</li></ul>
  </section>

  <section data-block="trading-thesis">
    <h3>Trading Thesis</h3>
    <p>SOUN shares may see an upward trend due to increased market exposure.</p>
  </section>
</section>


<link type="text/css" rel="stylesheet" href="https://www.globenewswire.com/styles/gnw_nitf.css"></link><p align="center"><img alt="image1.png" height="300" src="https://ml.globenewswire.com/Resource/Download/bea7e597-23f2-4950-ab4f-f26baf540b31/image1.png" width="600" data-dpi="96" data-caption="Peet's Coffee Partners with SoundHound AI to Power In-Store Employee Support Across Its Nationwide U.S. Retail Footprint" data-filename="image1.png"></img><br></br></p>  <p>SANTA CLARA, Calif., March  19, 2026  (GLOBE NEWSWIRE) -- SoundHound AI, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/SOUN">SOUN</a>), a global leader in voice and conversational AI, and Peet's Coffee, one of the country's leading specialty coffee brands, today announced they are partnering to deploy SoundHound's Employee Assist, a voice AI-powered agent that empowers in-store teams with hands-free, real-time access to critical information, enhancing both employee support and the customer experience.</p>  <p>Now live across Peet's core U.S. retail footprint – and expanding to all Peet&#39;s coffee bars across the United States – employees are being supercharged with voice support internally branded as "BaristAI," that enables them to unlock instant, accurate answers to their on-the-job questions without having to consult a manual or interrupt another busy colleague.</p>  <p>Accessed via a headset microphone or digital tablet, this intelligent, always-on agent uses natural speech to provide support for a range of inquiries, including:</p>  <ul type="disc"><li><strong>Beverage recipes questions: </strong>Quickly getting up to speed with multiple seasonal programs and new drinks each year. Step by step coaching on how to prepare complex drinks or customize them. Looking up recipe cards as images which are especially suited for visual learners.</li><li><strong>Nutrition Information</strong>: Is the Peet&#39;s Cold Brew safe for someone with a dairy allergy? How many calories are in a Large Iced Vanilla Latte?</li><li><strong>Operational help:</strong> How do I close the store at the end of the day? How do I place a request for more supplies?</li><li><strong>Troubleshooting:</strong> Coffee Urn has a blinking red light. The espresso machine is not heating up water. The coffee grinder is stuck.</li></ul>  <p><em>"At Peet's, we're dedicated to delivering a top-tier customer experience, and that starts with empowering our employees with the knowledge and confidence they need to do a great job," </em>said <strong>Gordon Bitter, Senior Vice President, Retail, at Peet's Coffee</strong>. <em>"With SoundHound's Employee Assist agent, we're giving our first-class teams access to all the information they need to deliver the best food and customer support – it's like having a digital expert in every barista's ears."</em></p>  <p>Built to withstand a fast-paced retail environment, this technology helps reduce training time for new hires and eliminates the friction of constantly referencing manuals. Furthermore, the Employee Assist agent becomes a trusty support companion for moments when the employees run into any issues and would otherwise have to interrupt a senior colleague for help. It also becomes an on-the-job-training-aid where most of the learning happens.</p>  <p><em>"Peet's Coffee is an iconic brand, known for its commitment to craft and quality. We're proud to partner with them to showcase how voice AI can not only optimize operational efficiency but also create a more supported and seamless environment for employees," </em>said <strong>James Hom, Chief Product Officer and Co-Founder of SoundHound AI.</strong><em> "When you empower a team with instant, hands-free knowledge, it directly translates into a better experience for every customer who walks through the door."</em></p>  <p>SoundHound powers thousands of locations with its industry-leading voice and conversational AI technology. For more information about SoundHound AI's restaurant solutions, visit: <a href="https://www.globenewswire.com/Tracker?data=veFxgkA7llrBv4Xf7KgtYt9P34urZLrFGY1ANo1jAvE2DWIKit5kR4ha1YPDRsWb9oMDFd-DCYZZR21XWnTa4tU_WK-fUMQTDySJMVNT254rMon58czDvq5FRANiy-OGeyEX13J5XE30OClU7icH-HC9Pzrw2FKedqBRlDEGFdXVTEn-g_jHj46K1z-h2iXx" rel="nofollow" target="_blank"><u>https://www.soundhound.com/voice-ai-solutions/restaurants/</u></a>.</p>  <p><strong>About SoundHound AI </strong><br></br>SoundHound AI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/quote/SOUN">SOUN</a>), a global leader in voice and conversational AI, delivers solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound's voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company's groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound's Agentic AI for Automotive and Autonomics, a category-leading operations platform that automates IT processes, have enabled SoundHound to power millions of products and services, and process billions of interactions each year for world-class businesses.</p>  <p><strong>About Peet's Coffee</strong><br></br>Peet&#39;s is Coffee for Coffee People. Founded in Berkeley, California in 1966 by Alfred Peet, the &#34;Big Bang of coffee,&#34; Peet&#39;s Coffee&#xAE; pioneered the artisan movement in the U.S. With rich, complex, superior quality roasts unlike anything Americans ever tasted before, Peet&#39;s influenced generations of coffee entrepreneurs and connoisseurs. Today, Alfred Peet&#39;s legacy lives on in every Peet&#39;s cup whether ordered online, selected at a grocery store or served in any one of the more than 465 Peet&#39;s Coffee locations in the U.S., China and the Middle East. Peet&#39;s Coffee is verified as responsibly sourced, per Enveritas standards. For more information, visit <a href="https://www.globenewswire.com/Tracker?data=vPYGEYI9XU2RT5BRZ_gq1Iyir0z-QigoT2SJRnbs2zKFtNHsOcqpEv4FgLHsgp1Fy-T7EbwaNgdwzYsOHoEpvQ==" rel="nofollow" target="_blank"><u>www.peets.com</u></a>. Stay connected to Peet&#39;s: @peetscoffee on <a href="https://www.globenewswire.com/Tracker?data=XD_cNbWPZouOJ9BhN_i29OstnKuDUu4RzfKMiW_tuSUQalOb5dJo7C1se9m5DbNVV1P8YyM9fXDtugIlRCF4RA==" rel="nofollow" target="_blank"><u>X</u></a>, <a href="https://www.globenewswire.com/Tracker?data=Nkcy4JIgX__oyDjWRma0p1pVsMO9cwq4lHINE3l3Mv2p0gZB0k22rgEppEZeR8mATPuY8fY2txP9NuScDjpPja8LGMuY93YYmD4zivXDkY8=" rel="nofollow" target="_blank"><u>Instagram</u></a> and <a href="https://www.globenewswire.com/Tracker?data=1n6oqKiw1ldbHy3ZKBIpj3Z50QgrHWez51zu7LewK-DcqJS6V-xu_UHkAV6biz6xauCsoTYdztSKgd5CnLU6skl6qo58WwmIpgGkYkwM_UU=" rel="nofollow" target="_blank"><u>Facebook</u></a>.</p>  <p><strong>Media Contacts:</strong><br></br>Gianna Arantes        <br></br>201-815-9852<br></br><a href="https://www.globenewswire.com/Tracker?data=B_L2cOIgSJ0Q55y9WrH3nL4H9nG7DTsaAK6K0q48XxH2_I5cM-ZDaOv6pje8LR0WKcD3h-vA_9_hFvIMemQLB8ieMpjEZN3qELI1PmxpyM0=" rel="nofollow" target="_blank">PR@SoundHound.com</a></p>  <p>A photo accompanying this announcement is available at <a href="https://www.globenewswire.com/Tracker?data=veFxgkA7llrBv4Xf7KgtYp0vdlF4hocdqvDUKpi8R2djOVCEKIvLK6A6O8p4KnDllztt0VqW3YS_xiJli2gohf1K48INNzUW8WykiCCHbFG6w4mWvZQdMbVE_5Bv4SyPz5Yf6zX807Ij5IaPVBFaiG7kWl7kMcH6SC5AcPTBF3u9gonHI-M9co3PJ2-_4_zjgpe6GZUQ0Qu4P8zBIc2wgcYFfl_378dk616lP_qF97FBnqBtnH5tV0u9zqkwa3-djHP3M-iH86527tWJPKcZ_g==" rel="nofollow" target="_blank">https://www.globenewswire.com/NewsRoom/AttachmentNg/bea7e597-23f2-4950-ab4f-f26baf540b31</a></p> <img alt="" class="__GNW8366DE3E__IMG" src="https://www.globenewswire.com/newsroom/ti?nf=OTY3NTI3NyM3NDkyOTIyIzIyNDQ2Nzc="></img> <br></br><img alt="" src="https://ml.globenewswire.com/media/ZjljZjM1YWQtYjUzZS00NWJmLTg1OGEtZjM5OTY1YmY1OTNkLTEyNTYyMzAtMjAyNi0wMy0xOS1lbg==/tiny/SoundHound-Inc-.png" referrerpolicy="no-referrer-when-downgrade"></img><p><a href="https://www.globenewswire.com/NewsRoom/AttachmentNg/f64ea5b6-9b34-46b0-a83e-57b0b6bb6692"><img src="https://ml.globenewswire.com/media/f64ea5b6-9b34-46b0-a83e-57b0b6bb6692/small/soundhound-ai-logo-black-1-png.png" border="0" width="150" height="23" alt="Primary Logo"></img></a></p>

SoundHound AI has partnered with Peet's Coffee to deploy its voice-assisted Employee Assist technology across Peet's locations. This collaboration enhances operational efficiency and employee support, likely leading to improved customer satisfaction and potentially driving revenue growth for SoundHound in the retail sector.

Peet's Coffee Partners with SoundHound AI to Power In-Store Employee Support Across Its Nationwide U.S. Retail Footprint

AI Summary

Sentiment Rationale

Trading Thesis

Market-Moving

Key Facts

Companies Mentioned

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