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Peloton launching resale market for used bikes, treadmills

1. Peloton launched Repowered for reselling used equipment to boost growth. 2. Sellers receive 70% of sales; AI assists in pricing. 3. Resale market growth indicates increased subscription potential for Peloton. 4. Launch starts in NYC, Boston, and DC; nationwide plans are in place. 5. Repowered competes with Facebook Marketplace and Trade My Stuff.

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FAQ

Why Bullish?

The introduction of Repowered could increase user engagement and subscriptions, enhancing revenue streams similar to Peloton's historic recovery periods.

How important is it?

The strategic move anticipates tapping into a burgeoning resale market, critical for long-term success amidst higher competition.

Why Long Term?

The sustained growth from new users entering via Repowered can take time to manifest, as evidenced by the 16% growth from secondary markets last year.

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