StockNews.AI
GOOG
TechCrunch
7 hrs

People Inc forges AI licensing deal with Microsoft as Google traffic drops

1. People Inc. signs an AI licensing deal with Microsoft as a launch partner. 2. Google Search's AI Overviews reduced People Inc.'s traffic from 54% to 24%. 3. People Inc. criticized Google for using the same bot for search and AI. 4. Blocking AI crawlers has led to more deals for People Inc. 5. Microsoft's commitment enhances the value of content for AI applications.

5m saved
Insight
Article

FAQ

Why Bearish?

Declining traffic from Google Search may affect advertising revenue and overall business health, reminiscent of past declines in publisher traffic due to search engine changes.

How important is it?

The article reveals critical changes in digital traffic dynamics affecting Google, indicating potential pressure on revenue models that could extend to GOOG.

Why Short Term?

Immediate concerns regarding traffic loss could influence investors’ decisions quickly, given the digital advertising model’s responsiveness to such changes.

Related Companies

Related News