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PEPSI-COLA® AND SAMII RYAN® LAUNCH LIMITED-EDITION PEPSI® WILD CHERRY CAPSULE, BLENDING RODEO-INSPIRED FASHION WITH ICONIC FLAVOR

1. PepsiCo launches a limited-edition Pepsi x Samii Ryan capsule collection. 2. Collection features vintage fashion inspired by Y2K and rodeo themes. 3. Capsule includes denim jackets, graphic tees, and cherry-themed accessories. 4. Product releases online on July 11, 2025, sparking summer excitement. 5. Collaboration reflects Pepsi's commitment to innovation and cultural relevance.

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FAQ

Why Bullish?

Collaborations like this often boost brand engagement and sales, seen in past Pepsi initiatives.

How important is it?

Collaborations can ignite consumer interest, enhancing brand connection and possible sales spikes.

Why Short Term?

The collection's limited-time nature could drive immediate sales boosts, similar to past campaigns.

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KOMNSTPEPDANCOKE
PEPSI-COLA® AND SAMII RYAN® LAUNCH LIMITED-EDITION PEPSI® WILD CHERRY CAPSULE, BLENDING RODEO-INSPIRED FASHION WITH ICONIC FLAVOR , /PRNewswire/ -- PepsiCo (NASDAQ: PEP) is saddling up for summer with the launch of an exclusive collaboration with renowned streetwear brand Samii Ryan®. The Pepsi® x Samii Ryan capsule collection is a bold fusion of Y2K nostalgia, rodeo-core fashion, and the unmistakable flavor of PEPSI® Wild Cherry —dropping online on July 11, 2025. Designed to channel the fizzy spirit of summer and the freedom of self-expression, the collection features vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories. Each piece is drenched in cherry red hues and decorated with retro PEPSI iconography, capturing a playful blend of fashion and flavor. "Pepsi is iconic—it's more than a drink, it's a feeling," said Samii Ryan, founder and designer of Samii Ryan. "Just like our brand, it's about joy, energy, and showing up exactly as you are. We're thrilled to top this summer with a rodeo-inspired, wild cherry twist." The limited-edition collection will be available exclusively on www.SamiiRyan.com and through select specialty retailers beginning July 11.This collaboration was brought to life by Joester Loria Group, representing PepsiCo, and Blitz Licensing, representing Samii Ryan.ABOUT SAMII RYAN®Founded by entrepreneur and designer Samii Ryan, the brand is known for its nostalgic, feel-good fashion inspired by femininity, pop culture, and self-love. Since its launch, Samii Ryan has become a go-to for curated collaborations and viral streetwear rooted in happiness and authenticity.ABOUT PEPSICOPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries. Through its wide range of iconic beverages and commitment to innovation, PepsiCo continues to lead in shaping the future of culture and refreshment.Contact: [email protected] | [email protected]SOURCE PepsiCo WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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