1. Perplexity signed a multi-year deal with Getty Images for licensed content. 2. The agreement aims to improve attribution in AI-powered search tools. 3. Perplexity faced past legal challenges over copyright and content scraping. 4. Getty's Vice President emphasized the value of proper content attribution. 5. The deal legitimizes Perplexity's past use of Getty's images.
The licensing deal solidifies a business relationship that could drive revenue and trust in Getty’s services. Historical partnerships in tech have often resulted in positive stock performance due to enhanced market positioning.
The licensing deal with a growing AI startup suggests potential revenue boosts and industry relevance. Given Getty's historical importance in stock media, this partnership may drive new business opportunities and enhance credibility.
The immediate visibility from this deal can attract new clients or partnerships in the coming quarters. Past instances show stock spikes post-licensing agreements, such as those in tech and media sectors.