Philip Morris International Tech Ecosystem Company Profile 2025: Digital Transformation Strategies and Innovation Programs
1. Philip Morris aims for 100% smoke-free product portfolio soon. 2. 42% of revenue comes from smoke-free products as of March 2025. 3. Tech report covers digital transformation and innovation programs. 4. Focus on consumer health products and inhaled prescription options. 5. Key brands include IQOS, ZYN, and traditional cigarette products.