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PIZZA HUT INTRODUCES HUTTY - YOUR SECOND-SCREEN BUDDY FOR COLLEGE BASKETBALL, BRINGING FANS TOGETHER WITH HOOPS INSIGHTS AND EXCLUSIVE REWARDS

1. Pizza Hut launches Hutty, a digital companion for college basketball fans. 2. 69% of viewers use mobile devices while watching games; Hutty enhances this experience. 3. Hutty offers rewards and real-time updates during games for increased engagement. 4. Pizza Hut aims to connect solo viewers through an interactive platform. 5. Hutty can drive traffic and increase digital orders during the tournament.

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FAQ

Why Bullish?

The launch of Hutty could significantly boost customer engagement and sales, similar to past marketing successes in sports sponsorships.

How important is it?

The relevance of Hutty aligns well with consumer behavior trends, maximizing the engagement of sports fans.

Why Short Term?

The tournament period creates immediate potential for increased sales, especially during high engagement times.

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Pizza Hut's Digital-Led Experience Enhances Game Time, Turning Solo Viewing into a Shared, Interactive Event, /PRNewswire/ -- Pizza Hut has always been a go-to for bringing people together over great food and good times. Now, as the Official and Only Pizza Sponsor of college basketball's biggest tournament, the brand is extending that role into the digital space with Hutty – a second-screen companion designed to enhance every game, keep fans connected, and serve up rewards all tournament long. PIZZA HUT INTRODUCES HUTTY – YOUR SECOND-SCREEN BUDDY FOR COLLEGE BASKETBALL, BRINGING FANS TOGETHER WITH HOOPS INSIGHTS AND EXCLUSIVE REWARDS While fans are locked into the action, they're also scrolling. 69% of those watching games on TV also use their mobile devices simultaneously, and 64% of avid sports fans engage with social media during the tournament*. That's where Hutty comes in – acting as your ultimate digital sidekick. Hutty brings real-time reactions, hot takes, and exclusive Pizza Hut offers straight to fans – turning solo second-screen moments into an interactive, community-driven experience. So, who is Hutty? Your Digital Game-Time Companion – The way fans watch has changed – most are scrolling while watching. Hutty makes that experience better by reacting to buzzer-beaters, dropping fun insights, and keeping fans entertained from tip-off to the final whistle. The Ultimate College Basketball Fan – Hutty is passionate, fun, and all about the game. He lives for upsets, believes in game-day superstitions, and knows that pizza is the ultimate fuel for every matchup. Your Second-Screen Sidekick – Just like we fuel watch parties, Hutty is bringing people together digitally, making sure every game – whether watched alone or with friends – feels more connected and fun. Whether he's dishing out discount codes, dropping hot takes, or simply sharing in the highs and lows of the tournament, he's there to make every moment more interactive. The Gateway to Exclusive Rewards – Talking with Hutty isn't just fun – it might just pay off. Fans will have the chance to win: Free Pizza for a Year – A few lucky fans will win free pizza for an entire year. Surprise Pizza Deals – Discount codes, BOGO offers, and free sides. Limited-Edition Pizza Hut Swag – Engage with Hutty for a chance to win. "Basketball's biggest tournament is a time when fans are more engaged than ever, but many are watching alone," said Melissa Friebe, Chief Marketing Officer of Pizza Hut. "Pizza Hut has always been about bringing people together, and now, with Hutty, we're extending that experience into the digital space – turning every game into a shared moment, no matter where or how you're watching."Kicking off at the start of the tournament, fans can chat with Hutty by going to @PizzaHut on Instagram and tapping on Hutty. Fans can enter the sweepstakes by signing up at PizzaHutsHuttySweeps.com, where they'll have the chance to win big**.For more information, visit PizzaHutsHuttySweeps.com or follow @PizzaHut on Instagram.* Sources: MarketingDive.com, Statista March 2023 Survey**NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older. The Pizza Hut March Madness 2025 Sweepstakes starts at 6:00 pm ET on 3/19/25 and ends at 11:30 pm ET on 4/8/25. Sponsored by Pizza Hut, LLC. For rules, visit PizzaHutsHuttySweeps.comAbout Pizza Hut®Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 18+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,000 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.Press ContactALISON BROD MARKETING + COMMUNICATIONS[email protected]SOURCE Pizza Hut WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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