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PIZZA HUT® LAUNCHES NEW TV SPOT AND BRAND CAMPAIGN FEATURING "PETER ZAHUT" - THE ULTIMATE DELIVERY GUY WHO BRINGS THE GOOD TIMES - ALONGSIDE CHEESY BITES PIZZA & NEW RANCH LOVER'S FLIGHT

1. Pizza Hut launches new campaign with Peter Zahut on March 26. 2. Cheesy Bites Pizza and Ranch Lover's Flight debut to enhance customer experience. 3. Focus on fun, good times, and innovative food during NCAA basketball season. 4. Campaign emphasizes digital orders, enhancing brand engagement with customers. 5. Pizza Hut's innovative strategies position it strongly in the competitive market.

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FAQ

Why Bullish?

The launch of new products and marketing initiatives during peak seasons often boosts sales. Historical examples include successful campaigns like the 'Cheesy Bites' introduction, which led to increased customer interest.

How important is it?

The engagement with customers through new products taps into seasonal demand, vital for YUM. Strong marketing strategies can significantly influence short-term stock performance.

Why Short Term?

The impacts from March Madness campaigns typically materialize quickly as sales surge during the season. Past campaigns aligned with major sports events have shown rapid sales spikes.

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Spot Debuts Alongside Latest Culinary Innovation with Signature Pizza Hut Flavors Designed to Dip and Dunk Just in Time for March Madness®, /PRNewswire/ -- Some people bring the party. Others bring the pizza. Peter Zahut does both. Set to launch nationwide on March 26 and with a grand debut during the NCAA Sweet 16® on March 27, Peter Zahut kicks off Pizza Hut's latest brand campaign, embodying the energy and excitement that comes with every Pizza Hut order. Peter Zahut is the ultimate delivery legend who never shows up empty-handed. Whether he's dropping off a hot pizza or setting up the perfect alley-oop, Peter has a knack for making every moment bigger, better, and a lot more fun. He's not just delivering pizza—he's delivering the kind of good times that Pizza Hut is all about. PIZZA HUT® LAUNCHES NEW TV SPOT AND BRAND CAMPAIGN FEATURING “PETER ZAHUT” – THE ULTIMATE DELIVERY GUY WHO BRINGS THE GOOD TIMES – ALONGSIDE CHEESY BITES PIZZA & NEW RANCH LOVER’S FLIGHT PIZZA HUT® LAUNCHES NEW TV SPOT AND BRAND CAMPAIGN FEATURING “PETER ZAHUT” – THE ULTIMATE DELIVERY GUY WHO BRINGS THE GOOD TIMES – ALONGSIDE CHEESY BITES PIZZA & NEW RANCH LOVER’S FLIGHT "This campaign is about more than just shining a spotlight on our great pizza; it's about spotlighting the good times and big and small moments of joy that come with adding pizza to any occasion," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "Just like our campaign, our latest culinary innovations are equally as fun. As we launch Cheesy Bites Pizza and the Ranch Lover's Flight, it's more than great pizza and dip. It's about letting basketball and pizza fans dip, dunk and have fun with our iconic Original Stuffed Crust® and bold flavors." BIG FLAVORS TO MATCH THE BIG MOMENTIn addition to the new campaign, Pizza Hut is bringing back a fan-favorite menu item: Cheesy Bites Pizza. This pizza features 28 pull-apart, cheese-filled bites in place of a traditional crust—perfect for dipping, dunking, and sharing. And for the first time ever, Pizza Hut is introducing The Ranch Lover's Flight*, a trio of bold, exclusive dipping sauces that take the dipping experience to the next level: Chipotle Ranch – Smoky and spicy with a bold kick Ultimate Ranch – Creamy and rich, the MVP of the bunch Pepperoni Ranch – A perfect blend of pepperoni flavors and ranch Pepperoni Ranch is flavored with signature pepperoni spices, flavors, and herbs (does not contain pepperoni). "As we bring back Cheesy Bites Pizza, we wanted to take the dipping experience even further," said Rachel Antalek, Head of Food Innovation at Pizza Hut. "The Ranch Lover's Flight gives customers three unique ways to enjoy their pizza, making this the ultimate dip-and-dunk experience just in time for March Madness."Starting today, customers can order a large one-topping Cheesy Bites Pizza and Ranch Lover's Flight for a limited time, available for delivery, carryout, or dine-in at participating Pizza Hut locations nationwide**.Catch Peter Zahut's debut during the NCAA Sweet 16 and visit www.pizzahut.com to find your nearest location.*Limited time only. Includes Ultimate Ranch, Chipotle Ranch & Pepperoni Ranch. Pepperoni Ranch is flavored with signature pepperoni spices, flavors, and herbs (does not contain pepperoni). No substitutions. Product availability, prices, & participation vary.** Limited time only. Includes large 1 topping pizza & three ranch dips: Ultimate Ranch, Chipotle Ranch & Pepperoni Ranch. No substitutions. Additional charge for extra toppings & cheese. Pepperoni Ranch is flavored with signature pepperoni spices, flavors, and herbs (does not contain pepperoni). Product availability, prices & participation vary.ABOUT PIZZA HUT®Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and has been a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut made history with the first online food order. Today, Pizza Hut continues to lead in digital innovation, with over half of transactions worldwide coming from digital orders. The brand operates more than 19,500 restaurants in over 100 countries.For more information, visit www.pizzahut.com, and stay updated by following Pizza Hut on Facebook, Twitter, Instagram, TikTok, and YouTube.PRESS CONTACTALISON BROD MARKETING + COMMUNICATIONS[email protected]SOURCE Pizza Hut WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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