1. Pizza Hut launches 'Lil' Wings' for $10 as a midweek offer. 2. The new Wing Wednesday program aims to boost midweek sales. 3. Marketing campaigns will use corporate culture humor to engage customers. 4. Promotion runs until November 5 at participating locations. 5. The initiative targets increasing digital orders through engaging offers.
The launch of an attractive promotion can stimulate sales and boost customer traffic, which is likely to positively impact YUM's stock prices. Historical events show that promotions lead to increased sales in fast-food sectors.
Effective promotions like Wing Wednesday can enhance sales metrics, positively affecting earnings reports and investor sentiment about YUM's growth potential.
The promotion is time-bound through November 5, surfacing immediate consumer engagement and sales boosts. Similar past promotions have shown quick upticks in sales but fade after the promotion period ends.
New Wingfluencer Program Dropped Today Announces 20 for $10 Deal as Midweek Pick-Me-Up on LinkedIn
PLANO, Texas, Oct. 15, 2025 /PRNewswire/ -- Pizza Hut is giving fans a reason to look forward to Wednesdays with its revamped Wing Wednesday® platform. The program kicks off with a new deal designed to hook you up with 20 Lil' Wings for $10. To celebrate the new midweek declaration that Wednesdays should be a Wingsday, Pizza Hut drops a new campaign: Wingfluencer. Leaning into corporate culture and the slump many Americans report midweek, Pizza Hut's Wingfluencer program is designed to drop some joy, laughs and wingspiration to get through the week.
The middle of the week is tough and a bit lackluster, but office lunches, snack breaks and dinner plans don't have to be with Pizza Hut's new Lil' Wings. Lil' Wings are snackable, crispy, fried wings tossed in your favorite sauce or rub. Whether working through lunch or unwinding after hours, Pizza Hut is making Wednesdays better starting today through November 5 at participating locations.
"We wanted to give fans a reason to look forward to the middle of the week," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "With amazing, craveable wings at an unbeatable deal, Wing Wednesday is our way of inviting people to try just how good Lil' Wings are and enjoy a little midweek flavor boost they know Pizza Hut for."
Pizza Hut's new Wingfluencer, Brian Flatsworth, leverages corporate culture lingo to lend humorous corporate advice in videos and social commentary on LinkedIn. The Wingfluencer will start dropping "pro tips" on how wing lovers can maximize the return on lunches with Lil' Wings this week.
For more information about Pizza Hut and to explore the brand's offerings, visit www.pizzahut.com and follow the brand on social media on Facebook, X, Instagram, TikTok and YouTube.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.
Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut