Planet Fitness 4Q Preview: Price Hikes Could Be Accretive, Says Bullish Analyst
1. PLNT shares surged pre-Q4 results ahead of earnings announcement. 2. New member fee hike projected to boost 2025 EBITDA consensus by 2.1%. 3. Analyst Logan Reich maintained an Outperform rating with a $120 target. 4. Low local competition supports the pricing strategy's positive impact.