1. PPG launched EnviroLuxe Plus with 18% recycled plastic, emphasizing sustainability. 2. Coatings reduce carbon footprint by 30% compared to standard powders. 3. Products are free of PFAS, enhancing eco-credentials for businesses. 4. EnviroLuxe family provides a mix of performance, aesthetics, and sustainability. 5. Targeted applications include metal furniture and outdoor systems.
The launch of sustainable products aligns with market trends towards eco-friendly options, potentially boosting sales. Similar transitions in other companies have often resulted in short-term market rallies.
The introduction of a sustainable product line secures PPG's competitive edge and may increase investor interest. The mounting importance of sustainability in investments influences stock prices.
Adopting sustainable practices is a growing industry trend, likely enhancing PPG's brand value and market share over time. Companies leading in sustainability have seen sustained market advantages, as consumer preferences shift.
PITTSBURGH--(BUSINESS WIRE)--PPG (NYSE: PPG) today announced the launch of PPG ENVIROLUXE™ Plus powder coatings, which include up to 18% post-industrial recycled plastic (rPET) and are made without PFAS*. This product combines the benefits of post-industrial recycled plastic (rPET) in a formulation that is made without PFAS**, providing a versatile solution that meets diverse application needs.
PPG EnviroLuxe Plus powder coatings achieve up to a 30% reduction in carbon footprint compared to standard durable powders, due to the elimination of polytetrafluoroethylene (PTFE) fluoropolymer and the use of rPET, without compromising protective performance. They offer the other sustainability benefits of powder coatings, including excellent transfer efficiency and reclaimable overspray – which minimizes waste – and low volatile organic compound (VOC) emissions.
"PPG EnviroLuxe Plus powder coatings not only enhance the durability and aesthetic appeal of products but also reflect our commitment to sustainability,” said Shelley Verdun, PPG business manager, powder coatings, Industrial Coatings. “The advanced technology behind these coatings ensures superior performance, providing long-lasting protection while helping applicators minimize their carbon footprint and supporting their sustainability goals."
PPG EnviroLuxe Plus is part of the PPG EnviroLuxe powder coating family, a new suite of coatings designed to combine performance and aesthetics with sustainability benefits, making them a preferred choice for businesses looking to enhance their products while supporting their sustainability goals. The portfolio also includes:
These coatings are engineered to enhance a wide range of end-use products, including metal office furniture, outdoor fencing and shelving and racking systems. They are available in a broad selection of standard and custom colors, including metallic options, allowing for aesthetic flexibility without sacrificing performance.
For more information about PPG EnviroLuxe powder coatings and how they can support sustainability initiatives, visit the landing page.
*Specifically made without per- and polyfluoroalkyl substances
**Per- and polyfluoroalkyl substances not intentionally added
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.8 billion in 2024. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
EnviroLuxe is a trademark and the PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc.
CATEGORY Industrial Coatings