1. CarGurus launched PriceVantage, an advanced real-time pricing tool for dealers. 2. Early users saw five times faster car turn times with PriceVantage recommendations. 3. PriceVantage utilizes over 10 billion shopper intent signals for tailored pricing. 4. Nearly 20,000 dealers already benefit from CarGurus’ data-driven insights. 5. The solution integrates smoothly into dealer workflows, minimizing operational friction.
FAQ
Why Bullish?
The launch of PriceVantage may significantly enhance dealer sales performance, analogous to past software launches that boosted user engagement and revenue.
How important is it?
The article discusses a major product launch by CarGurus, directly aligning with its growth strategy and revenue potential.
Why Short Term?
Immediate reactions from dealers could drive quick sales increases, similar to initial adoption spikes seen with similar tech in the past.
CarGurus Launches PriceVantage: An AI-Driven Solution for Optimized Vehicle Pricing
BOSTON, Dec. 09, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the top automotive shopping platform in the United States, has unveiled PriceVantage, a unique pricing solution for used vehicles that leverages real-time consumer demand data. This innovative tool empowers dealerships with advanced predictive pricing guidance, enhancing their ability to sell cars quickly while maximizing profitability in an increasingly competitive marketplace.
Transforming Vehicle Pricing Decisions with Predictive Intelligence
PriceVantage is designed to give dealers a competitive edge by tailoring pricing strategies to individual dealership goals. According to CarGurus' Chief Product Officer, Ismail Elshareef, “PriceVantage is the next step in our work to put the power of predictive intelligence in the hands of dealers for more efficient, profitable decisions.” The solution allows dealers to make pricing moves that are informed by current market conditions rather than relying solely on historical data.
Data-Driven Insights for Enhanced Profitability
The power of PriceVantage lies in its ability to process over 10 billion monthly intent signals from consumer demand and market supply, translating this data into actionable pricing recommendations. This system provides insights into:
- Local competition and pricing strategies
- Market days supply to forecast pricing impacts
- Individual turn time goals for optimized inventory management
By integrating these factors, PriceVantage ensures dealers can make decisions that positively influence their profit margins without sacrificing speed.
Seamless Integration into Dealer Workflows
PriceVantage is tailored to fit seamlessly into established dealer workflows, minimizing operational friction. It integrates pricing insights and inventory management into a single interface, eliminating the hassle of manual updates. Dealers also benefit from:
- Automatic updates to maintain deal ratings
- A Chrome browser extension for additional intelligence integration
- VIN-level activity analysis for precise vehicle detail management
Proven Impact and User Experiences
Early adopters of PriceVantage have reported significant benefits. Engaged dealers experienced turn times that were reported to be five times faster than their competitors on CARG. Moreover, those applying PriceVantage recommendations saw an impressive 71% average increase in daily shopper connections.
General Manager of Niello BMW / MINI Sacramento, Paul Suchanek, shared, “Every day, our team leverages PriceVantage to get real-time insights about how our listings perform and to fine-tune our pricing strategies.” His remarks highlight the tool's importance in not just improving deal ratings but also refining overall pricing approaches.
Continued Innovation and Availability
PriceVantage represents the latest addition to CarGurus’ suite of dealer solutions designed to drive profitability. The platform's newly launched Dealer Data Insights reports offer enhanced recommendations for inventory sourcing and pricing. By late Q3 2025, nearly 20,000 dealers in North America and the U.K. were using CarGurus' insights-driven solutions to support their business objectives.
Dealerships interested in adopting PriceVantage can learn more at products.cargurus.com/pricevantage.
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a leading automotive platform that supports both consumers and dealers in buying and selling vehicles with confidence. Established in 2006, CarGurus has grown to become the foremost visited automotive shopping site in the U.S., boasting the largest selection of vehicles and dealer networks. The company's data-driven products and solutions enhance every step of the shopping experience, ensuring transparency and efficiency in the automotive marketplace.
To discover more about CarGurus, visit www.cargurus.com.