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Primerica Household Budget Index™: Inflation Continues to Disproportionately Impact Middle-Income Americans, Continuing an 18-Month Trend

1. Middle-income households' purchasing power dropped to 99.7%, indicating inflation impact. 2. Auto insurance, gasoline, and utilities drove recent declines, affecting budget management.

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Why Bearish?

A decrease in purchasing power signals potential spending declines by consumers, historically leading to lower growth rates for related financial products. In previous inflationary environments, companies like Primerica have seen demand temper in response to reduced disposable income for household expenses.

How important is it?

The data from HBI™ directly affects middle-income households, influencing their financial decisions and the demand for PRI's products. Understanding inflation's impact is crucial for such companies to adjust strategies effectively and manage risks associated with customer spending habits.

Why Short Term?

The impact on consumer behavior and budgets will be felt quickly, suggesting immediate repercussions for PRI’s service demand. Past trends show that downturns in purchasing power can lead to rapid shifts in financial planning services, seen in scenarios where inflation pressures lead to reduced investment activities.

Related Companies

DULUTH, Ga.--(BUSINESS WIRE)--The latest Primerica Household Budget Index™ (HBI™), a monthly economic snapshot measuring the impact of inflation on middle-income households alongside their wages, found the average purchasing power for necessities fell to 99.7% in January, a 0.6% decrease from a month ago but a 0.3% increase from a year ago. The rising cost of auto insurance, gasoline and utilities accounted for the most recent erosion in purchasing power demonstrated by the HBI™ in January. Gas.

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