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Princess Cruises Enhances Popular Premier and Plus Packages with New Benefits

1. Princess Cruises updates its Premier and Plus packages with new pricing. 2. Pricing for Premier Package rises to $100 per day, Plus Package to $65. 3. New packages enhance dining options and add shore excursion credits. 4. Enhanced services align with customer demand for personalized vacation experiences. 5. Princess Cruises remains focused on guest feedback for package improvements.

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FAQ

Why Bullish?

The pricing strategy indicates strong demand and value addition for cruise offerings, which may positively influence passenger bookings and overall revenue. Historical data shows that revenue-generating package enhancements often lead to stock appreciation.

How important is it?

Changes in pricing strategy and package offerings are critical indicators of customer sentiment and demand, influencing CUK's stock valuation. An increase in the attractiveness of cruise packages suggests an upward trend in bookings, impacting revenue positively.

Why Short Term?

The announcement might yield immediate interest and bookings in the next few quarters, especially as 2026 dates approach. There's potential for a short-term uptick in CUK's market standing, given cruise trends post-pandemic.

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CCL
New pricing reflects added value, with more dining choices and shore excursion credits, /PRNewswire/ -- Reinforcing its commitment to putting guests at the heart of every decision, Princess Cruises today announced thoughtful updates to its popular Premier and Plus packages that go on sale tomorrow, July 22, for voyages sailing in 2026, offering even greater flexibility and benefits travelers have been asking for. The refreshed packages now include highly requested additions such as extra casual dining options and generous shore excursion credits. Princess Cruises For the new packages, the Princess Premier Package pre-cruise pricing will be $100 per person per day (previously $90) and the Princess Plus Package pre-cruise pricing will be $65 per person per day (previously $60). For new Sphere class ships, Sun Princess and Star Princess, pre-cruise pricing will be $105 per person per day for Princess Premier Packages and $70 per person per day for Princess Plus Package. These packages offer great savings between 50%-70% savings compared to purchasing the components separately*. "By thoughtfully evolving our packages, we're ensuring they reflect what our guests truly desire, more flexibility, enhanced culinary experiences, and opportunities to explore ashore, all the while retaining the exceptional benefits they've come to expect," said Alfredo Jimenez, Princess Cruises Vice President, Onboard Revenue. "Ultimately, it's about delivering an even more rewarding and personalized vacation experience." Highlights of the package updates include: Premier Package: Adds a new shore excursion credit, varying by voyage length: $100 (6–9 days), $200 (10–20 days), and up to $300 for voyages of 21+ days. The package still includes unlimited Premier Beverage Package, unlimited casual and specialty dining, four device wi-fi, fees waived for OceanNow® and room service delivery, unlimited digital professional photos, reserved seating for theatrical shows, and daily crew appreciation. Plus Package: Now features two more casual dining meals per voyage, for a total of four. The package still includes the Plus Beverage Package, single device wi-fi, fees waived for OceanNow®  and room service delivery, and daily crew appreciation To make way for these guest-inspired enhancements, select package features with lower usage - such as premium desserts, juice bar access, Medallion shipping, fitness classes, and Princess prizes - will be removed.Princess Cruises remains dedicated to refining its offerings based on direct guest input—ensuring every voyage is packed with unforgettable moments and meaningful extras.More details on the updated Premier and Plus packages can be found at https://princess.com/cruisepackages.*(% savings depends on the package selected)About Princess Cruises Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass® service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). SOURCE Princess Cruises WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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