1. Princess Cruises to broadcast FIFA World Cup 2026 on all ships. 2. Live coverage from June 11 to July 19, 2026. 3. Passengers can enjoy matches while cruising various appealing destinations. 4. Promotional offers include up to 40% off cruise fares. 5. World Cup aligns with peak travel season, boosting potential bookings.
FAQ
Why Bullish?
The FIFA World Cup significantly increases brand visibility and potential bookings for CUK.
How important is it?
The promotional strategies and exclusive broadcasts could enhance customer engagement and revenue.
Why Short Term?
Positive effects expected leading up to and during the event in 2026.
Princess Cruises to Broadcast FIFA World Cup 26™ Fleetwide: A New Venture for Soccer Fans
Princess Cruises is set to offer an unprecedented experience for soccer enthusiasts with the announcement of a fleetwide broadcast of every match of the FIFA World Cup 26™. Scheduled to run from June 11 to July 19, 2026, passengers on all 17 ships will be able to enjoy this global sporting event without missing a moment. This initiative highlights the company's commitment to delivering exceptional vacation experiences while accommodating the desires of sports fans.
Comprehensive Coverage of FIFA World Cup 26™
With a total of 104 matches being played across the United States, Canada, and Mexico, Princess Cruises has secured the rights to broadcast every game on the Sport 24 Special Event Channels. Guests will be able to watch all the action either on their stateroom TVs or on large outdoor screens on the Lido Deck.
- In-stateroom live coverage on Sport 24 Special Event Channels
- Outdoor big screens for select marquee matches
- Viewing parties encouraging fans to wear team jerseys
Guest Experience Enhanced by Live Sports
Lorna Warren, Vice President of Hotel Operations and Guest Experience at Princess Cruises, emphasized the unique opportunity this creates for their guests: “The FIFA World Cup™ is one of the most fan-driven global events, and our guests shouldn't have to choose between exploring the world and watching the world's best teams compete. By bringing live coverage to all 17 ships, we're making sure fans can experience incredible destinations and cheer on every match.”
Sample Voyages During the Tournament
Travelers can enjoy customized cruise experiences while watching the matches. Some of the sample voyages during the tournament period include:
- June 14, 2026: 7-day Inside Passage to Alaska, roundtrip from Seattle on the Star Princess
- June 20, 2026: 7-day Mediterranean cruise featuring Greece and the Adriatic on the Sun Princess
- June 23, 2026: 7-day Mediterranean & Aegean roundtrip from Rome (Civitavecchia) on the Enchanted Princess
- July 2, 2026: 9-day Circle Japan on the Diamond Princess
- July 12, 2026: 7-day Eastern Caribbean with Puerto Rico, departing from Port Canaveral (Orlando) on the Caribbean Princess
Exclusive Offers for FIFA World Cup 26™
To further entice travelers, Princess Cruises is launching its "Come Aboard Sale" during the wave season, featuring significant discounts for those booking their 2026 vacations. Highlights of these promotions include:
- Up to 40% off cruise fares
- Up to $500 in instant savings
- 50% off deposits
- Free third and fourth guests on select bookings
These limited-time offers make the 2026 cruise season exceptionally appealing, particularly for those eager to combine a bucket-list vacation with the thrill of the world’s most-watched sporting event.
About Princess Cruises and IMG
Princess Cruises, recognized as the world's most iconic cruise brand, is a subsidiary of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). The company has a longstanding tradition of providing exceptional experiences across various sought-after destinations. Meanwhile, IMG, a leading global sports marketing agency, is instrumental in rights management and media content distribution, enhancing sporting events' visibility and audience reach.