StockNews.AI
COMP
StockNews.AI
113 days

@properties Christie's International Real Estate Celebrates 25 Years of Success, Relationships – and Love

1. @properties celebrates 25 years, highlighting strong regional market presence. 2. The firm emphasizes innovation with its tech platform, pl@tform™, enhancing agent productivity. 3. @properties holds a significant market share in Chicagoland, expanding into several states. 4. Integration with Compass enhances strategic positioning in the residential real estate market. 5. Focus on community programs strengthens brand loyalty and local engagement.

8m saved
Insight
Article

FAQ

Why Bullish?

COMP benefits from @properties' growth and innovation, which reinforce its market position. Historical precedence shows strong brand presence can lead to higher valuations, as seen in previous real estate booms.

How important is it?

The anniversary emphasizes @properties' market leadership and innovation, reflecting positively on COMP’s overall business. Increased agent productivity can lead to higher commission revenues, impacting COMP positively.

Why Long Term?

Sustained success and brand loyalty can positively influence future revenues and growth. Example: companies that consistently innovate and engage with clients typically see extended stock performance improvements.

Related Companies

Zillow (ZG)Redfin (RDFN)RealPage (RP)
CHICAGO, April 28, 2025 (GLOBE NEWSWIRE) -- @properties Christie’s International Real Estate, the Chicago-based brokerage firm that began as a four-person startup and has grown into the ​​​​region’s #1 real estate brandi, is turning 25 this month and is celebrating its anniversary throughout the year with a series of events and initiatives honoring the agents, staff, clients and communities that have contributed to its success.   The company was established in April 2000 by Thad Wong and Mike Golden, Chicago’s top-producing real estate agents at the time. In an attempt to capitalize on the dot-com era and differentiate the firm from the city’s legacy brokerages, the co-founders arrived at an unconventional name, combining the “@” symbol, which had only recently become part of the lexicon through email, with the common descriptor of their stock in trade, “properties.”  Nine years later, @properties was the leading real estate brokerage firm in Chicago, thanks to its focus on innovation, collaborative culture, and embrace of emerging technologies.   In the early 2010s, to refocus the public’s attention on the intangible benefits of homeownership following the Great Recession, @properties created the tagline, “Love where you live,” A few years later, Wong shortened the tagline to a single word, love, and commissioned local artist Matthew Hoffman to paint the word in Hoffman’s signature script on the outside of the company’s Bucktown office. The mural became a popular destination for social media posts, ads, and even marriage proposals, and soon the logo was ubiquitous around Chicago. Today, it also graces the five-story wall of the company’s headquarters in River West.   Around the same time, the firm doubled down on its commitment to innovation. With a small in-house programming team, @properties built​​ an end-to-end software solution for managing all aspects of the real estate transaction and client relationship. Known as pl@tform™, the system includes a CRM, Deal Management System, Digital CMA, digital listing and buyer presentations, marketing suite, and a pipeline management tool to enhance productivity.   Today, ​​@properties Christie’s International Real Estate is the largest brokerage brand in the Chicagoland areai, with more than 3,100 agents in 42 offices in Northern Illinois, Southeast Wisconsin, Northwest Indiana and Southwest Michigan. It also has franchises in northern and eastern Michigan; Madison and La Crosse, Wisconsin; Indianapolis; Dallas and Austin, Texas; and Washington, D.C.  And in 2021, @properties acquired the Christie’s International Real Estate network, with luxury brokerage affiliates in more than 50 countries.  “Our goal from the start was to create a different kind of real estate brokerage, one built on relationships, collaboration, innovation and the best agent support in the industry. A place where agents knew they could succeed more quickly than at other agencies, because we were 100% invested in helping them grow their business and serve their clients,” said Wong. “This focus on relationships has shaped our culture and has undoubtedly played a large role in our success.”  Golden adds: “We never say to ourselves, ‘We’ve figured it out.’ We’re constantly looking ahead, trying to figure out what to improve. But this milestone has given us a chance to reflect, and it’s pretty cool to see how far we’ve come. Of course, we couldn’t have done any of this without the hard work and support of so many agents and staff who have made @properties what it is today.”   @properties Christie’s International Real Estate kicked off its “25 Years of Love” celebration last week with an anniversary party in all of its offices. Additionally, the brokerage is ramping up its community-focused @ loves local program, which spotlights locally owned businesses. Later in the summer, the firm will host agents and staff at an outdoor party at the Salt Shed in Chicago, with live music and activities.  Key Milestones: @properties Christie’s International Real Estate  2000: Mike Golden and Thad Wong launch @properties  2004: Golden and Wong launch the “Road to Rolex” program (now Timeless) to honor top-producing agents  2005: @properties is listed on the Inc. 500  2009: The company takes over the ​​#1 market share in the city of Chicagoii  2011: @properties surpasses 1,000 agents  2012: @properties launches the @agent app, a cornerstone of what will become its integrated brokerage-tech solution, pl@tform™   2013: @properties launches Proper Title  2019: @properties acquires Atlanta luxury brokerage Ansley Real Estate  2020: The first @properties franchise office opens in Detroit  2021: @properties acquires real estate tech and advisory firm Suburban Jungle  2021: The brokerage acquires luxury brand Christie’s International Real Estate  2022: @properties Christie’s International Real Estate named Inman Innovator Brokerage of the Year  2025: @properties Christie’s International Real Estate celebrates 25 years  About @properties Christie’s International Real Estate Established in 2000 by Thad Wong and Mike Golden, @properties Christie’s International Real Estate has grown into the ​​#1 selling real estate brand in the city of Chicago and the greater Chicagoland areai. The company also created a proprietary suite of integrated technology tools, collectively known as pl@tform™, that allow agents to digitally manage all aspects of the client relationship and real estate transaction. @properties Christie’s International Real Estate operates as a distinct brand under the ownership of Compass (NYSE: COMP), the largest residential real estate brokerage in the United States by sales volume.  25 Anniversary Logo Mike Golden and Thad Wong 25 Anniversary Logo @properties Christie’s International Real Estate, the Chicago-based brokerage firm that began as a f... Mike Golden and Thad Wong The company was established in April 2000 by Thad Wong and Mike Golden, Chicago’s top-producing real...

Related News