PROS Unveils Revolutionary AI Agents to Transform Business Efficiency and User Engagement

HOUSTON--(BUSINESS WIRE)-- PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced the launch of PROS AI Agents. Showcased at the company’s Outperform with PROS 2025 conference, these innovative agents leverage advanced natural language processing and generative AI to enhance PROS Platform solutions, enabling customers to make faster, data-driven decisions and drive business agility.

“Each agent is crafted to help amplify human potential from 1x to 100x so they can achieve even better outcomes with more speed and precision.”

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Seamlessly integrated into the PROS Platform, PROS AI Agents are designed to enhance the customer experience and drive goal-oriented execution by combining thoughtful reasoning with decisive action, helping businesses navigate today’s dynamic and volatile markets.

“PROS AI Agents uniquely combine language models with numerical models, bringing generative and predictive AI together to help automate key workflows with context and precision,” said Sunil John, Chief Product Officer, PROS. “The AI at the core of the PROS Platform has evolved to become agentic and further elevates our unique value proposition as the most compelling foundation on which to build commerce motions.”

“This launch marks the beginning of an ambitious roadmap of AI agents that are purpose-built to serve the needs of PROS customers,” said Ajay Damani, Executive Vice President of Engineering, PROS. “Each agent is crafted to help amplify human potential from 1x to 100x so they can achieve even better outcomes with more speed and precision.”

A sample of PROS AI Agents launching at Outperform include:

• Sales Agent: Assists sales reps and buyers in efficiently locating products across a catalogue and adding them to quotes, improving accuracy and speeding the quote process.
• Price Quality Agent: Proactively monitors pricing data to identify anomalies and notify pricing analysts of potential issues.
• Rebate Agent: Helps rebate managers determine the products and/or end customers that could benefit from a rebate and then creates the rebate on the manager’s behalf.
• Revenue Management Agent: Informs analysts of changes in shopping data that could inform decisions and impact forecast influences and decision-making.
• Fare Strategy Agent: Supports the Revenue Management Agent in monitoring market dynamics and helps create and simulate fare strategies to address problem markets.
• Bundling Agent: Analyzes booking data to suggest ancillary bundles aimed at increasing conversion and revenue through more tailored offers that enhance the customer experience, working independently or in support of the Revenue Management Agent.
• Fare Finder Agent: Intended to be embedded into shopping flows, this agent enables travelers to search for flights using natural language, returning real-time fares aligned with intent, reducing friction in the shopping experience and increasing the likelihood of conversion.
• Insights Agent: Provides on-demand insights and analytics through natural language interaction and enables interactive analysis, helping across all roles and also collaboratively supporting other agents impart trust to recommendations.

For more information on PROS agentic AI capabilities and autonomous agents visit pros.com/ai-agents.

About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing, and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.