Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it
1. High-protein products are dominating grocery aisles, driving revenue growth. 2. General Mills generated over $100 million in protein cereal sales in 2024. 3. PepsiCo plans new protein products for fiscal 2025, signaling market expansion. 4. Consumer demand for protein is rising, with 44% wanting to increase intake. 5. New brands are entering the market, indicating robust competition in protein segment.