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ProWood® Launches TrueFrame™ Joist: Precision Framing for Pros, Backed for Life

1. ProWood launched TrueFrame Joist, enhancing deck framing solutions. 2. New joists are lighter and more stable than traditional materials. 3. TrueFrame reduces installation time and minimizes waste on jobsites. 4. Available in various sizes and backed by a lifetime warranty. 5. ProWood is a division of UFP Industries, expanding product offerings.

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Why Bullish?

The introduction of TrueFrame Joists positions UFP Industries advantageously in a growing market, likely boosting demand. Historical launches of innovative products usually correlate with stock price increases for related companies.

How important is it?

The new product launch directly enhances UFP's offerings, likely increasing sales and market competitiveness, thus significantly affecting share price.

Why Long Term?

As TrueFrame Joists expand into new markets, ongoing revenue growth is expected for UFP Industries. The long-term market capture could enhance market share and profitability over time.

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, /PRNewswire/ -- ProWood, a leader in premium pressure-treated lumber, announces the launch of TrueFrame™ Joist, the performance-driven deck framing solution engineered for professional builders who demand precision, stability, and efficiency on every job. ProWood is the industry’s foremost manufacturer-distributor of lumber products and premier building materials. With a nationwide presence and a diverse range of products tailored for both building professionals and DIY homeowners, we deliver solutions that meet every need. Backed by industry-leading warranties and a relentless commitment to innovation, ProWood leads the way in education and product expertise, ensuring an exceptional customer experience at every touchpoint. TrueFrame Joists feature ProWood's new enhanced preservation treatment with proprietary additives, ensuring less checking, greater stability, and straighter boards. "TrueFrame allows contractors to spend less time culling boards and planing down joists on the jobsite and more time building," said Grace Bilbrough, Director of Marketing at ProWood. "It's lighter than LVL or steel and built for dependable performance in substructure, the foundation to many outdoor projects." Available in 2x8, 2x10, and 2x12 in lengths of 12, 14, 16, and 20 feet, TrueFrame Joists deliver optimal spans and consistent sizing for dependable framing that exceeds expectations. Under wet-use conditions (40 PSF live load + 10 PSF dead load, L/360), TrueFrame spans up to 20 7" for 2x12 at 12" OC, outperforming typical framing materials while reducing callbacks and jobsite headaches. TrueFrame Joists feature ProWood's new enhanced preservation treatment with proprietary additives, ensuring less checking, greater stability, and straighter boards. Treated to meet UC4A Ground Contact standards, TrueFrame delivers unmatched durability in substructure applications, while color infusion ensures lasting beauty for projects demanding visible framing. Each joist is factory-planed within 1/16" for flat edges and uniform sizing, ensuring a straight, stable installation that saves time, reduces waste, and delivers exceptional end results."What sets ProWood TrueFrame apart is the precision. With KDAT and pre-planed boards, the joists install cleanly and consistently, cutting days off the framing process," says pro builder Jonathan Moeller of Colorado Custom Covers & Decks. "It's engineered for efficiency and gives me confidence the frame will stay true and stable over time."Additionally, this new product is covered by ProWood's Limited Lifetime Warranty, providing builders and their clients with peace of mind and confidence in the framing that supports every deck, porch, or outdoor living space.The TrueFrame Joist is now available through ProWood dealers in the Denver Metro area and is coming to new markets throughout the Great Lakes and Northeastern regions in early 2026. For span charts, technical details, and dealer locations, visit https://www.prowood.com/c/trueframe-joist. ABOUT PROWOODProWood, a brand of UFP Retail Solutions, LLC, a UFP Industries company, is the industry's foremost manufacturer-distributor of lumber products and premier building materials. With a nationwide presence and a diverse range of products tailored for both building professionals and DIY homeowners, we deliver solutions that meet every need. Backed by industry-leading warranties and a relentless commitment to innovation, ProWood leads the way in education and product expertise, ensuring an exceptional customer experience at every touchpoint.To learn more about ProWood, visit www.prowood.com or call 844-529-5882. UFP INDUSTRIES, INC. (NASDAQ: UFPI) UFP Industries, Inc. is a holding company whose operating subsidiaries – UFP Packaging, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of value-added products used in residential and commercial construction, packaging and other industrial applications worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Mich., with affiliates in North America, Europe, Asia and Australia. UFP Industries is ranked #493 on the Fortune 500 and #128 on Industry Week's list of America's Largest Manufacturers. For more about UFP Industries, go to www.ufpi.com.  Media Contact: Micah Paldino[email protected]513.668.7676Christiana Powell[email protected]217.766.6926SOURCE ProWood WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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