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Publicis Groupe and Adobe Expand Global Partnership to Drive Creative Expression and Personalization at Scale with Adobe Firefly Generative AI

1. Adobe expands its partnership with Publicis to integrate Firefly AI. 2. This collaboration enhances Publicis' capabilities through Adobe's generative AI.

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Why Bullish?

Collaborations with leading firms like Publicis often lead to increased revenue potential. Previous partnerships have consistently boosted Adobe's market positioning.

How important is it?

The article discusses a significant partnership which is likely to improve Adobe's market position and drive innovation.

Why Long Term?

Strategic AI integrations may enhance Adobe's competitive edge over time, impacting future revenues positively.

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PARIS & LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit – the flagship digital experience conference – Publicis Groupe (OTCMKTS:PUBGY) and Adobe (Nasdaq:ADBE) announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be integrated across Publicis' capabilities through CoreAI, its AI-powered intelligent system that unifies and activates the group's proprietary data. The two companies will build solutions that combine Publicis Groupe's deep delivery ca.

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