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Quad Enters the Branded Solutions Market, Delivering Unforgettable Brand Merch with White-Glove Service

1. Quad expands into the $26.6 billion branded solutions market. 2. The move enhances Quad's portfolio in direct customer connections. 3. 77% of marketers face complexity, highlighting the need for Quad's solutions. 4. Quad's branded solutions aim to streamline promotional goods management. 5. The company serves 2,500 clients across multiple industries.

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Why Bullish?

Quad's entry into a substantial market could drive revenue growth. Historical expansions in diversified services have previously resulted in increased stock values for companies in similar sectors.

How important is it?

The article outlines a significant strategic move by Quad that addresses market needs, likely increasing future demand and revenue.

Why Long Term?

The impact of entering the branded solutions market will take time to translate into performance metrics. Similar industry entries have shown incremental growth over multiple quarters, as customer acquisition takes time.

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, /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, is expanding into the $26.6-billion branded solutions market1. The move strengthens Quad's already robust portfolio of integrated solutions that helps marketers make more direct and meaningful connections with customers and employees. Building on the company's rigorous process for managing supplier relationships and commitment to quality, Quad's branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable "merch," including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, special events and more. Quad's curated approach to delivering promotional items that foster loyalty and connection also relieves marketers of the burden of managing a complex branded goods program. "Promotional goods are more than just products – they're extensions of a brand's story – in the marketplace and in the workplace," said Oliver Kimberley, Quad's General Manager of Managed Services, the division launching branded solutions. "The modern marketer is the principal brand steward. With 77 percent of marketers reporting that they currently face complexity within their marketing ecosystem2, they have limited bandwidth for managing an impactful branded solutions program. Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand's marketing mix with the high-quality results and frictionless experience we're known for." Quad serves as a true partner and brand steward. The company's new branded solutions group takes a consultative, holistic approach, drawing on Quad's flexible, connected marketing solutions and the company's strong vendor relationships. Ensuring brand consistency, creative ideation, scalable production, exceptional quality, speed to market and other aspects of the process, Quad provides a single point of contact for marketers while significantly reducing the time and effort needed to oversee branded goods programs.About QuadQuad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.   Quad employs more than 12,000 people in 14 countries and serves approximately 2,500 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.  For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com. Media ContactJennifer WasmerDirector of External Communications203-522-1699[email protected]1 "Promo Industry Achieves Record Sales in 2024 Despite Challenges," ASI Research, January 24, 20252 "Eliminating Complexity for a Frictionless Marketing Experience," Harvard Business Review Analytic Services, April 30, 2024 SOURCE Quad WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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