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QVC Hits the Road This August with the Return of the Foodie Travel Series

1. QVC revives the Foodie Travel Series, airing live every Wednesday in August. 2. The series showcases beloved food brands across four U.S. cities. 3. Over 400 active food brands participate, enhancing QVC's brand offerings. 4. Sherri Shepherd will make a special appearance during the kickoff in Chicago. 5. The series includes immersive experiences, blending entertainment and shopping.

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Why Bullish?

The revival of the Foodie Travel Series is likely to engage customers and boost sales. Historically, similar events have resulted in increased viewership and sales for QVC.

How important is it?

The Foodie Travel Series reinforces QVC's unique market position and customer engagement strategy, suggesting a likely positive impact on QVCGA's sales.

Why Short Term?

The series airs over a limited duration, promising immediate consumer engagement. Past events have shown quick spikes in sales during live broadcasts.

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A celebration of America's favorite food brands broadcasted live from four flavorful destinations , /PRNewswire/ -- QVC®, a live social shopping brand, is bringing back a summertime favorite: the Foodie Travel Series, airing live every Wednesday from August 6–27 on Gourmet Holiday® and In the Kitchen with David®. Each week, the series travels to a new U.S. destination—from Chicago to Savannah—to spotlight beloved food brands, hometown stories, and culinary moments, all brought to life through immersive, live shoppable experiences. With over 400 active brands in the food category to date, and more launching this year, QVC continues to celebrate the people, products, and traditions behind America's favorite flavors. "QVC's food business has thrived for more than 25 years, and the Foodie Travel Series is a celebration of the brands, stories, and flavors that have shaped that success," said Mara Sirhal, Chief Merchandising Officer, QVC. "By pairing great food with real stories from the people behind the brands, we're giving customers a closer look—and taste—at what makes these collaborations so special." The series kicks off August 6 in Chicago with a special guest appearance by Sherri Shepherd—QVC Q50 ambassador, actress, comedian, television show host and proud Chicago native. She'll be on-site with QVC at the Pioneer Court during the Market Days event, to meet with fans, celebrate the fusion of entertainment, culture and delicious flavors, and go on-air to give a sneak peek at the upcoming series featuring local favorites like Alexandra's Pierogies, Happy to Meat You, and Mrs. Prindables. "Kicking off the Foodie Travel Series in my hometown of Chicago means so much to me," said Sherri Shepherd, actress, comedian, television show host and Q50 ambassador. "QVC feels like family, and I'm thrilled to help bring this celebration of food, community, and storytelling to life—starting right where my own story began." Chicago is just the first stop on this multi-city culinary celebration. See below for the complete lineup of cities and dates and stay-tuned for more updates on the surprise delights happening in each location. Chicago, IL - August 6 Racine, WI – August 13 Savannah, GA – August 20 West Chester, PA – August 27 Viewers in select cities can catch QVC as they broadcast live from each stop on the Foodie Travel Series to showcase local favorite food brands or tune in every Wednesday in August at 4 p.m. ET and 8 p.m. ET on QVC, stream on the QVC app, or QVC.com, and follow along with exclusive behind-the-scenes content and on-location moments using  #QVCFoodieTravelSeries About QVC QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or X, or follow QVC on Pinterest, YouTube or LinkedIn.QVC Group, Inc. (NASDAQ: QVCGA, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn. SOURCE QVC, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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