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RaceWay Selects PAR® Technology to Power its New Rewards Program

1. RaceWay selects PAR for its loyalty program, enhancing customer engagement. 2. PAR's technology will support RaceWay's extensive network of over 240 locations.

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FAQ

Why Bullish?

PAR's technology partnership with RaceWay signifies growth potential, as similar past partnerships boosted revenues. For instance, collaborations in loyalty programs have historically resulted in increased customer retention and sales.

How important is it?

The partnership with RaceWay could directly lead to revenue growth, making it significant for investors. As customer loyalty programs often increase sales, this initiative presents a strategic advantage for PAR.

Why Short Term?

The immediate launch of RaceWay Rewards could quickly enhance PAR's visibility and revenue. Previous case studies show rapid improvements in stock performance following similar program initiations.

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RTNCRAAPL
ATLANTA--(BUSINESS WIRE)--RaceWay, a leading convenience retailer with over 240 locations that operates as a Franchisor for parent company RaceTrac, selected PAR® Technology Corporation (NYSE: PAR), as its technology partner for the launch of its new customer loyalty program, RaceWay Rewards. Built on PAR Retail™, PAR's industry-leading platform purpose-built for convenience and fuel retail, this new program looks to reward and engage RaceWay's network of loyal customers. With locations in 11 s.

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