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Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out

1. Truly Hard Seltzer launches limited-edition Pool Party Variety Pack. 2. Fans can claim a $20 Venmo payment if it rains on July 4. 3. The new program aims to boost summer sales amid changing weather patterns. 4. Truly offers refreshing flavors with low calories and sugar content. 5. Boston Beer Company has expanded product lines beyond craft beer.

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FAQ

Why Bullish?

The 'Truly Rain Check' program can attract consumers and increase sales, similar to previous promotional campaigns. For instance, limited-time offerings have historically driven customer engagement and sales spikes.

How important is it?

The introduction of an innovative marketing strategy can drive short-term sales. As Truly serves as a key player in Boston Beer Company's portfolio, its success translates directly to SAM's overall performance.

Why Short Term?

The promotional period is tied to July 4th; immediate impact is likely but may diminish post-holiday. Similar programs have gained quick sales in the past but often revert once the excitement fades.

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BUDCOTY
We can’t guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool Party Variety Pack June 18, 2025 12:00 ET  | Source: Truly Hard Seltzer BOSTON, MA, June 18, 2025 (GLOBE NEWSWIRE) -- Summer weather can be unpredictable – and nothing puts a damper on a holiday weekend like a rained-out pool party. With recent rainfall trends tracking higher than usual1 and forecasts pointing to a wetter-than-average summer in portions of the nation2, it’s safe to say some July 4th plans may get rained on. That’s why this Fourth of July weekend, Truly Hard Seltzer is helping fans turn a washout into a win with the new “Truly Rain Check” program. If rain crashes pool party plans, Truly will cover fans' next Truly Pool Party Variety Pack: the brand’s new limited-edition summer line-up. Lucky fans who score this holiday deal will be able to reschedule the fun and celebrate summer the way it was meant to be – with endless sunshine, good vibes and a cold Truly in hand. How the Truly Rain Check Program Works If rain washes out holiday weekend plans, Truly fans can head to TrulyRainCheck.com on July 4 through July 6 to claim their “Truly Rain Check” deal. The first 1,000 fans who visit the site and successfully secure this limited-time deal will receive a $20 Venmo payment directly to their account to cover the cost of their next pack. Entry is limited to U.S. residents 21+. Full rules can be found here. “We believe nothing should rain on summer fun. That’s why we’re giving fans a guaranteed good time with ‘Truly Rain Check’ to bring more Truly Pool Party Packs (and hopefully some sunshine) to drinkers over the Fourth,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing. “Whether the sun’s out or the skies open up, we’re here to make sure the party lives on.” The Perfect Summer Companion: Truly Pool Party Variety Pack The program centers around the limited-edition Truly Pool Party Variety Pack, featuring four refreshing flavors designed to capture the essence of summer: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each flavor contains just 100 calories and 1g of sugar per 12 oz. serving, making it the perfect poolside companion. With 5% ABV, the Truly Pool Party Variety Pack is summer in a box – available all season long and delivering fresh, tart, and fruity flavors to every summer bash.     Looking to grab Truly near you? Visit TrulyHardSeltzer.com and follow along on X, Instagram and Facebook for the latest.  About Truly An original hard seltzer, Truly has paved the way for an entire category since 2016 as the most innovative “beyond beer” experience. The brand continues to keep its finger on the tab of what drinkers want: a great-tasting, sessionable alcoholic beverage without the fuss. Truly is all about keeping it light in how we show up in our drinkers’ lives. That's why Truly has something for everyone with lightly flavored styles at our core (Berry, Citrus, and Party packs), plus bolder flavor mix packs (Lemonade, Margarita-Style, and Punch), and culturally- and seasonally-relevant limited releases. In 2024, Truly introduced Truly Unruly, a high ABV hard seltzer that actually tastes good. To learn more, visit trulyhardseltzer.com, follow Truly on social media, or experience Truly for yourself at its home of innovation in Downtown Los Angeles at Truly L.A.  About Boston Beer Company  The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites. 1 Source: National Oceanic and Atmospheric Administration 2 Source: National Centers for Environmental Information Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack ... We can’t guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limi... Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack ... We can’t guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limi... Truly Rain Check Truly Rain Check Rules Truly Pool Party Variety Pack Contact Data Christina Panta truly@golin.com Boston Beer Company media@bostonbeer.com

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