1. Burger King launched three new Guest-created Whopper sandwiches from last year's contest. 2. The 'Million Dollar Whopper Contest' encourages customer creativity in menu offerings.
Historically, innovative product launches drive sales in QSR. For example, McDonald's success with localized menu items shows customer engagement can boost performance.
Innovative menu items foster customer interest and can lead to increased traffic and sales, particularly in the competitive QSR sector.
New menu items generally impact sales quickly, especially if marketing is strong in the initial phase. Similar trends have been observed with limited-time offers boosting short-term sales spikes.