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RCI Announces Favoritely.com Rollout to More Clubs

1. RICK's Favoritely.com platform successfully tests in one-third of its clubs. 2. Management reports increased engagement and customer acquisition through the platform.

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Why Bullish?

The successful beta testing of Favoritely.com indicates potential revenue growth, similar to past tech integrations. Historical examples, such as successful rollout strategies in hospitality, have positively influenced stock prices.

How important is it?

The announcement signifies an operational advancement for RICK, essential for long-term growth and customer engagement, which impacts investor confidence positively.

Why Long Term?

As Favoritely.com gains traction, it may enhance customer loyalty and attract new clients, which looks beneficial over time, evidenced by companies whose tech innovations flourished post-launch.

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ATIPRICK
HOUSTON--(BUSINESS WIRE)--RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced continued success beta testing Favoritely.com, with the social media site now rolled out to management, entertainers and staff at about a third of all of RCI's adult nightclubs. “The needle is definitely moving in the right direction,” said RCI President and CEO Eric Langan. “Teams at more clubs are getting behind Favoritely. Site purchases are happening every day. Favoritely is beginning to draw new customers to.

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