1. Realtor.com® acquires Zenlist to enhance real estate tools for agents. 2. Zenlist provides collaborative tools for agents and clients, modernizing the search process. 3. This acquisition aims to improve consumer trust and transparency in real estate. 4. Zenlist’s platform is adopted by leading MLSs and over 35,000 agents. 5. Move, Inc. plans to expand offerings through integration with Zenlist's technology.
The acquisition aligns with industry trends where technology enhances customer experience. Similar acquisitions in the tech space have often led to price gains for companies like Zillow.
This acquisition is a strategic move to enhance Realtor.com®'s offerings, expected to positively impact NWS's stock performance via improved sales and brand trust.
While initial gains may be seen post-announcement, long-term growth will stem from improved agent productivity and consumer trust, similar to Zillow's strategy after its acquisitions.
AUSTIN, Texas, July 14, 2025 /PRNewswire/ -- Realtor.com® operator Move Inc., today announced it has acquired Zenlist, a real estate technology business known for its collaborative search and productivity tools designed for agents and their clients. The acquisition advances Realtor.com®'s strategy to deliver solutions that provide agents and industry partners with greater insight and value – while creating a more connected, transparent and consumer-friendly real estate marketplace.
Founded in 2016, Zenlist brings agents and their clients together in a unified search experience. It simplifies communication allowing buyers and agents to collaborate seamlessly all in one place.
"As shifting dynamics reshape the real estate industry, Realtor.com® is investing in technology and tools that help our industry partners and real estate professionals stay resilient, relevant and ready for what's next. The acquisition of Zenlist marks a step forward in that effort," said Anna Marie Castiglioni, Head of Realtor.com® Next. "With Zenlist, we aim to deliver a more modern, transparent and cooperative consumer buying and selling experience – at a time when trust, openness and innovation matter more than ever."
Zenlist's mobile-first platform – already adopted by several leading MLSs, brokerages and 35,000-plus agents – offers powerful collaboration tools, a sleek consumer interface, and up-to-date and accurate listings, without requiring MLSs or brokers to invest in the technology themselves or bear the time and cost of building solutions from scratch.
"We're excited to join the team at Realtor.com® and view this acquisition as an incredible opportunity for our customers and team," said Tom MacLeod, founder and CEO at Zenlist. "By tapping into Realtor.com®'s trusted brand and scale, we'll be able to enhance our platform, broaden our offerings, and continue delivering top-tier services and tools to even more industry partners and professionals."
This move marks another milestone in Realtor.com®'s continued evolution and commitment to delivering a customer-first experience – where MLSs are empowered to lead, agents are equipped to thrive in their business, and consumers can feel confidence in the journey from search to close.
Zenlist's employees will become part of the team at Move, Inc./Realtor.com®. Terms of the acquisition will not be made public.
Alloy Technology Partners LLC acted as exclusive financial advisor to Zenlist in the transaction.
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media Contact: Sara Wiskerchen, [email protected]
SOURCE Realtor.com