1. Rebel Bourbon launches award-winning 10-Year Single Barrel Bourbon. 2. Limited release includes 2,600 cases at $99.99 each. 3. The bourbon has won multiple prestigious industry awards. 4. MGPI operates Lux Row Distillers, the manufacturer of Rebel Bourbon. 5. Rebel 10-Year features a unique wheated mash bill recipe.
The recognition of Rebel 10-Year Bourbon could enhance MGPI's brand equity and sales. Successful product launches historically correlate with positive stock movements, particularly within the spirits industry.
The successful launch of a premium product can substantially influence MGPI's market perception and consumer demand. The article underlines MGPI's capabilities and visible market presence within its spirits division.
Immediate anticipation of sales from this limited release can impact MGPI's short-term revenue. Similar events previously boosted short-term stocks of alcohol-related companies.
ST. LOUIS, July 10, 2025 /PRNewswire/ -- Bardstown, Kentucky-based Rebel Bourbon announced the annual release of award-winning Rebel 10-Year Single Barrel Bourbon. Aged for a full decade, Rebel 10-Year is bottled one barrel at a time – a process that creates a rich and rebellious flavor profile unique to each barrel. Bottled at 100 proof (50% ABV), a limited allocation of 2,600 (6-in) cases of 750mL bottles arrive on shelf this month at a minimum suggested retail price of $99.99.
Handcrafted according to Rebel's original, time-honored wheated recipe since 1849, Rebel 10-Year Single Barrel features a mash bill of 68% corn, 20% wheat and 12% malt. With a golden amber glow, Rebel 10-Year opens with a nose of vanilla and dark fruits followed by subtle citrus and oak. Flavors include traces of caramel and citrus, and a velvety smooth finish with just a hint of spice.
"This year's 10-Year Single Barrel is a testament to the legacy of Rebel Bourbon," said Rebel Bourbon Master Distiller John Rempe. "From the unique mash bill through the 10-year aging and single-barrel bottling process for robust flavor, Rebel 10-Year is made for sipping, and ready to be enjoyed by anyone ready to let their spirit be heard."
Each bottle of Rebel 10-Year Single Barrel includes a bold black Rebel Bourbon label featuring the 10-year age statement front and center in silver lettering and the specific barrel number and aged-since date.
Rebel 10-Year Single Barrel recently won many prestigious spirits industry awards:
The product locator to find Rebel 10-Year Single Barrel and the full portfolio of award-winning Rebel Bourbon varieties is here.
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill true to its original recipe dating back to 1849, when it was invented at the Stitzel-Weller distillery. Our defiantly smooth premium wheated bourbon celebrates those who embrace bold originality and a rebellious spirit. Our products have earned top spirits industry honors including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel by the 2025 Bartender Spirits Awards. The 2025 San Francisco World Spirits Competition awarded double gold medals to Rebel 10-Year Single Barrel, Rebel 100 6-Year and Rebel Small Batch Reserve, and a gold medal to Rebel 100. At the 2025 ASCOT Awards, Rebel 10-Year Single Barrel earned a double platinum medal, and Rebel 100 and Rebel 100 6-Year earned gold medals. To learn more, visit RebelBourbon.com and follow on Facebook and Instagram.
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit Luxco.com.
CONTACT: Patrick Barry, BYRNE PR314-540-3865 [email protected]
SOURCE: Lux Row Distillers