Reddit Stock Extends Gains. New Ad Tools Offer the ‘Value of Human Content.’ - Barron's

1. Reddit shares rose sharply after announcing new advertising tools. 2. Community intelligence initiative enhances marketing decisions using user content. 3. Advertising accounted for 91% of Reddit's $392.4 million revenue last quarter. 4. User growth slowed to 31% last quarter, raising advertiser concerns. 5. New tools aim to maintain advertiser interest despite potential traffic slowdown.