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Renuvion Introduces Television Star Dolores Catania as Chief of Confidence

1. Apyx Medical names Dolores Catania as Chief of Confidence for marketing. 2. Catania highlights the importance of body contouring products like Renuvion. 3. Renuvion has FDA clearance and over 90 clinical publications supporting its effectiveness. 4. The brand aims to reshape confidence through successful body contouring outcomes. 5. Catania will promote Renuvion across various marketing platforms.

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Why Bullish?

The strategic partnership with a well-known personality can enhance brand visibility and consumer trust, potentially leading to increased sales. Similar endorsements in the cosmetic industry have previously resulted in upward price movements for companies like Allergan.

How important is it?

The campaign led by a popular figure can significantly sway public perception and sales, suggesting a strong market interest in Renuvion products. The prior endorsement successes imply a substantial impact, justifying a mid-range score.

Why Short Term?

The immediate marketing initiatives and Catania's influence may drive quick consumer engagement and boost sales. Historical data shows that celebrity endorsements usually yield swift results, typical in the cosmetic sector.

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Beloved Personality of "The Real Housewives of New Jersey" Provides a Real Take on the Problem of Loose Skin and the Power of Body Contouring Technology, /PRNewswire/ -- Apyx® Medical Corporation (NASDAQ:APYX) ("Apyx Medical;" the "Company"), the manufacturer of a proprietary helium plasma and radiofrequency platform technology marketed and sold as Renuvion® today announces Dolores Catania as the Chief of Confidence for the brand's Renew You consumer marketing campaign which exemplifies the brand's ability to reshape bodies and lives. Dolores Catania "We're excited to welcome Dolores as our Chief of Confidence," said Regis Cain, Senior Director of Marketing at Apyx Medical. "She's brought incredible attention to the challenges of loose skin and has been a powerful advocate for choosing a board-certified plastic or cosmetic surgeon for treatments and procedures that provide results." Dolores Catania is an American television personality, philanthropist, and entrepreneur. She is best known as a main cast member of The Real Housewives of New Jersey, and most recently was a winner on season three of The Traitors. Dolores has worn many hats throughout her life — from waitress to corrections officer to realtor — but her most important role has always been as  a mom. As someone who's experienced the ups and downs of motherhood and significant weight loss, she's become a powerful voice in the wellness space. Through sharing her personal journey with weight loss medications, procedures, and fitness routines, she's inspired others to feel empowered in their own transformations. "Confidence does not just happen in life. It comes from how you feel about yourself inside and out. When I had my Renuvion treatment, I felt better in my own skin which made me more confident," said Catania. "I am excited to serve as Renuvion's first ever Chief of Confidence because I feel an emotional connection to the brand. It represents a trusted way to improve physically, mentally, and emotionally, and that is something that I strongly support."Renuvion is the only device FDA-cleared for use after liposuction1 and is raising the bar for what consumers should expect from body contouring treatments. With more than 90 evidence-based clinical publications and long-lasting durable results from just one treatment, Renuvion has garnered a global fan base of consumers and plastic surgeons alike for helping to address the weight loss and aging related issue of loose skin. Renuvion is the #1 body contouring technology trusted by doctors* to provide an effective solution to the challenges of loose skin.As the Chief of Confidence, Catania will be featured in marketing initiatives across multiple platforms, including social, public relations, live engagements, and physician events.About Apyx Medical Corporation:Apyx Medical Corporation is an advanced energy technology company with a passion for elevating people's lives through innovative products, including its Helium Plasma Platform Technology products marketed and sold as Renuvion in the cosmetic surgery market and J-Plasma® in the hospital surgical market. Renuvion and J-Plasma offer surgeons a unique ability to provide controlled heat to tissue to achieve their desired results. The effectiveness of Renuvion and J-Plasma are supported by more than 90 clinical documents. The Company also leverages its deep expertise and decades of experience in unique waveforms through OEM agreements with other medical device manufacturers. For further information about the Company and its products, please refer to the Apyx Medical Corporation website at www.ApyxMedical.com. To learn more about how Renuvion can address loose skin concerns, and find a provider near you, visit www.Renuvion.com.*In an independent survey by Wakefield Research of 200 unaffiliated board certified or eligible cosmetic and plastic surgeons in the US where 4 out of 5 surgeons agree.1. The Renuvion APR Handpiece is intended for the coagulation of subcutaneous soft tissues following liposuction for aesthetic body contouring.SOURCE Renuvion WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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