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Resmed Champions Sleep Health as The Official Sleep Partner of The Qatar Airways British & Irish Lions Tour to Australia 2025

1. Resmed named Official Sleep Partner of British & Irish Lions Tour. 2. Campaign promotes sleep health for athletes and fans during the tour. 3. Study revealed poor sleep impacts athletic performance significantly. 4. One in four choose to live with poor sleep, according to Resmed's survey. 5. Resmed aims to highlight sleep health's role alongside diet and exercise.

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Why Bullish?

Resmed's partnership enhances brand visibility and aligns with health trends, likely boosting sales. Historical partnerships have often led to increased market interest and stock appreciation.

How important is it?

The heightened brand awareness coupled with demand for sleep health solutions impacts potential revenue growth, justifying a moderate importance score.

Why Short Term?

The immediate impact from the promotional campaign can drive sales in the near term. Long-term effects depend on continuing engagement and effective sleep solutions.

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May 15, 2025 09:00 ET  | Source: Resmed, Inc. SAN DIEGO and LONDON and DUBLIN and SYDNEY, May 15, 2025 (GLOBE NEWSWIRE) -- Resmed (NYSE: RMD, ASX: RMD), the leading health technology company focused on sleep, breathing, and care delivered in the home, has been named the Official Sleep Partner of the Qatar Airways British & Irish Lions Tour to Australia. The Tour brings rugby fans’ dreams to life over a six-week period. For the first time in 12 years, The Lions squad, alongside an estimated 40,000 fans, will battle it out with the Wallabies, Super Rugby Pacific teams, and exhibition sides in six cities across Australia. As the Official Sleep Partner, Resmed will launch ‘Tackle Your Sleep,’ a digital and content focused campaign featuring legendary rugby players. The campaign takes a light-hearted look at serious sleep health issues affecting players and the fans in Australia, the UK, and Ireland, with the rugby legends sharing advice and tools to support better sleep. The campaign aims to raise awareness about the importance of quality sleep for the rugby players and fans, as the third pillar of health, alongside exercise and diet1. Poor sleep can take a serious toll on mental health, physical health2, relationships3, and daily performance4. For athletes, it can impair optimal training, motivation, physical performance, and increase the risk of fatigue-related injuries3. A study of 175 rugby and cricket players found that half were classified as poor sleepers, with many reporting significant daytime fatigue5 — highlighting how sleep hygiene and recovery routines can offer a real competitive edge. Despite these known negative effects, Resmed’s 2025 Global Sleep Survey found that one in four people globally are choosing to live with poor sleep6. Katrin Pucknat, Chief Marketing Officer of Resmed, said: “Poor sleep affects every aspect of our lives, but the good news is there are steps we can take to improve our sleep health. “As the Official Sleep Partner of the tour, we’re excited to raise awareness about the powerful connection between sleep and athletic performance and inspire fans to think about the role that sleep plays in their own lives, while having some fun along the way.” Ben Calveley, CEO of The British & Irish Lions said: “The Lions are always seeking new ways to support our players and management team and sleep is a vital component of performance. “Resmed adds another dimension to our acclimatisation and recovery strategies, ensuring the squad is primed to perform for the duration of the Tour. They will also be sharing insights to help travelling supporters stay well rested and in full voice for each fixture.” Rugby Australia CEO, Phil Waugh said: “Resmed is a leader in their field and we’re incredibly pleased to welcome them as an official partner for this year’s British & Irish Lions Tour. “Quality sleep is certainly important for our players to perform at their best but there's no doubt good sleep is just as vital for all those celebrating and connecting throughout the Tour across Australia.” The British & Irish Lions will play 10 matches in total, with three Test matches against the Wallabies in Brisbane, Melbourne, and Sydney. About The British & Irish Lions The British & Irish Lions is an iconic sporting brand in the world of rugby. Every four years, the Lions Men – the best of the best selected from England, Ireland, Scotland and Wales – travel to the southern hemisphere to take on Australia, New Zealand, or South Africa on landmark tours. The British & Irish Lions has announced the initial details of a historic inaugural Lions Women’s Tour with the best women’s players from England, Ireland, Scotland, and Wales traveling to New Zealand to play the current world champions in 2027. The British & Irish Lions will continue to collaborate with all key stakeholders, including its constituent Unions, World Rugby, and the various leagues to finalise full Tour details. The Lions is the pinnacle of players’ careers, a once in a lifetime experience for fans and leaves an enduring legacy wherever the team visits. The Lions foundations are strong, built upon 130 years of history and tradition with tours taking place regularly since 1888. About ResmedResmed (NYSE: RMD, ASX: RMD) creates life-changing health technologies that people love. We’re relentlessly committed to pioneering innovative technology to empower millions of people in 140 countries to live happier, healthier lives. Our AI-powered digital health solutions, cloud-connected devices, and intelligent software make home healthcare more personalized, accessible, and effective. Ultimately, Resmed envisions a world where every person can achieve their full potential through better sleep and breathing, with care delivered in their own home. Learn more about how we’re redefining sleep health at resmed.com and follow @Resmed. For Media:Cassie-Anne Low, Resmedcassie-anne.low@resmed.com.sg news@Resmed.com For Investors:Mike Ott, ResmedInvestorrelations@resmed.com The 2025 British and Irish Lions Tour of Australia Western Force v British & Irish Lions at 5:45pm AWST on Saturday 28 June at Optus Stadium, PerthQueensland Reds v British & Irish Lions at 7:45pm AEST on Wednesday 2 July at Suncorp Stadium, BrisbaneNew South Wales Waratahs v British & Irish Lions at 7:45pm AEST on Saturday 5 July at Allianz Stadium, SydneyACT Brumbies v British & Irish Lions at 7:45pm AEST on Wednesday 9 July at GIO Stadium, CanberraAUNZ Invitational XV v British & Irish Lions at 7:15pm ACST on Saturday 12 July at Adelaide Oval, AdelaideWallabies v British & Irish Lions at 7:45pm AEST on Saturday July 19 at Suncorp Stadium, BrisbaneFirst Nations & Pasifika XV v British & Irish Lions at 7:45pm AEST on Tuesday 22 July at Marvel Stadium, MelbourneWallabies v British & Irish Lions at 7:45pm AEST on Saturday July 26 at Melbourne Cricket Ground, MelbourneWallabies v British & Irish Lions at 7:45pm AEST on Saturday August 2 at Accor Stadium, Sydney 1 Stott D, Forde D, Sharma C, et al. Interactions with Nature, Good for the Mind and Body: A Narrative Review. Int J Environ Res Public Health. 2024;21(3):329. Published 2024 Mar 12. doi:10.3390/ijerph21030329he 2 Lloyd-jones et al, Life’s Essential 8: Updating and Enhancing the American Heart Association’s Construct of Cardiovascular Health: A Presidential Advisory From the American Heart Association, Circulation 20223 Gordon AM, Chen S. The role of sleep in interpersonal conflict: Do sleepless nights mean worse fights? Social Psychological and Personality Science. 2014;5(2):168–1754 Perry GS, Patil SP, Presley-Cantrell LR. Raising awareness of sleep as a healthy behavior. Prev Chronic Dis. 20135 Swinbourne R, Gill N, Vaile J, Smart D. Prevalence of poor sleep quality, sleepiness and obstructive sleep apnoea risk factors in athletes. Eur J Sport Sci. 2016 Oct;16(7):850-8. doi: 10.1080/17461391.2015.1120781. Epub 2015 Dec 23. PMID: 26697921.6 Resmed’s 2025 Global Sleep Survey

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