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Revlon® Unveils New 3-In-One One-Step® Multi-Styler For Salon-Quality Hair At Home

1. Revlon launches a 3-in-1 Multi-Styler tool for affordable styling. 2. The product promotes salon-quality results at home, appealing to budget-conscious consumers. 3. Innovative features include heat protection and multiple attachments for versatile styling. 4. Available exclusively on Amazon for $89.99, boosting accessibility for shoppers. 5. Helen of Troy, HELE's parent company, enhances its product portfolio with this launch.

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Why Bullish?

The launch of a competitive product can lead to increased sales and demand. Historical product launches by similar companies resulted in stock price increases.

How important is it?

The introduction of an innovative product in a key market segment could significantly influence HELE's financial performance and investor sentiment.

Why Short Term?

Consumer response to new product launches typically affects stock prices quickly. Previous launches showed immediate positive impacts on quarterly earnings.

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The haircare brand is proud to launch its first multi-purpose innovation, bringing affordable styling to U.S. Consumers , /PRNewswire/ -- Revlon® Hair Tools is expanding its portfolio with a game-changing new product that makes styling easier and faster than ever before. Introducing the Revlon® One-Step® Multi-Styler, an affordable 3-in-1 tool that lets you dry, curl, smooth, shape and volumize with one step, creating salon-quality styles at home in half the time*. With this launch, Revlon® is raising the bar in multi-styling and introducing its most advanced solution yet – delivering the performance of high-end tools at a price that makes great hair more attainable. Revlon® One-Step® Multi-Styler The One-Step® Multi-Styler boasts three, full-size interchangeable attachments, unlocking endless hair styling possibilities with a one-touch release for easy style changes. Consumers can use the Root Booster attachment for volume and creating soft curls, waves and flips; the Paddle Brush for detangling, smoothing and taming; and the multi-award winning Volumizer Plus head to quickly dry hair and add all-over bounce and volume. "For years, Revlon® has provided the tools to achieve quick and easy at-home blowouts, allowing our consumers to feel confident while spending more time on their day-to-day lives," says Amanda Knappman, Vice President of Marketing, Beauty for Helen of Troy. "With One-Step® Multi-Styler, we're putting the power of three fan-favorite tools into one affordable solution. Our consumers don't have to choose between flawless hair and their budget – they can truly have it all." The One-Step® Multi-Styler is the next must-have for shoppers looking to get professional-style blowouts while preserving their hair health. The tool features luxurious qualities including key benefits such as: Tangle-Free Bristles: 36% less hair breakage Professional Ceramic Technology: Protects hair from heat damage and adds 22% more shine** Heat Protection Settings: Multiple temperature controls for all hair types Quick Styling Results: Salon-quality looks in half the time* Travel-Friendly Design: Swivel cord and compact attachments are perfect for traveling Availability & Pricing: The new Revlon® One-Step® Multi-Styler is exclusively available on Amazon.com for $89.99 (retail value $160).Follow for More Hair Innovation: Stay updated on the latest at-home beauty innovations by following Revlon® Hair Tools on Instagram, Facebook and TikTok. About Helen Of Troy:Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit Helen of Troy .*Versus drying and styling separately.**Based on third-party testing vs air drying in a controlled environment.SOURCE Helen of Troy WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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