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REVOLVE GROUP ANNOUNCES PERMANENT STORE AT THE GROVE IN LOS ANGELES

1. REVOLVE announces permanent store at The Grove, LA. 2. Former pop-up becomes flagship retail, reopening Fall 2025. 3. Store features curated REVOLVE and FWRD collections, enhancing customer experience. 4. Celebrity events and unique activations drove significant foot traffic.

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Why Bullish?

The permanent store expansion in a high-traffic, iconic location is expected to boost customer acquisition and revenue, reinforcing a positive growth narrative. Historical examples, such as experiential retail strategies in fashion, have led to stock price gains for similar brands.

How important is it?

The strategic move to establish a permanent store at a prime location is significant for brand reinforcement and potential revenue uplift, making it a noteworthy catalyst for RVLV’s stock.

Why Long Term?

A permanent retail footprint in a major market creates sustained brand exposure and customer loyalty. Comparable retailers have seen long-term benefits from similar expansions, supporting a multi-year impact.

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Introducing REVOLVE at The Grove: The Ultimate Destination for Fashion, Beauty and Lifestyle LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Revolve Group (NYSE: RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, announces that its once limited time-only REVOLVE Holiday Shop at The Grove in Los Angeles will now be a permanent store location starting in fall of 2025. Originally launched as a temporary winter destination in November 2024, the REVOLVE Holiday Shop quickly became a seasonal hotspot, drawing significant foot traffic and notable celebrity appearances including Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, Dwyane Wade and more. Throughout the season, REVOLVE hosted a dynamic lineup of events and brand activations, featuring sought-after brands such as Alexander Wang, Helsa, Beis, and served as a hub for exclusive customer experiences, including a kitten rescue event in collaboration with Vinnie Hacker and a happy hour hosted by Dairy Boy and Paige Lorenze. Spanning 8,450 square feet, the two-story space will feature a handpicked collection of customer-favorite REVOLVE brands, a curated selection from FWRD, and exclusive vintage and rare handbags from FWRD Renew. REVOLVE is known for its experiential retail approach that goes beyond online shopping. By choosing The Grove—an iconic LA destination—REVOLVE brings its signature retail experience to a prime location that attracts consumers from the local Los Angeles area and visitors from around the world. This strategic move aligns with REVOLVE's focus on customer acquisition and brand awareness, leveraging the high foot traffic and visibility of The Grove to engage new and existing customers. The store will showcase REVOLVE and FWRD's vast product assortment from coveted brands across women's and men's apparel, footwear, accessories, beauty, and home, creating memorable in-person moments while reinforcing the brand's presence in this key market. The store will temporarily close for renovations and is set to reopen with a fresh look in Fall 2025. "Expanding our physical presence is a natural evolution of our retail strategy. After years of successful pop-ups and activations - including incredible success in Aspen - establishing a store in Los Angeles allows us to bring REVOLVE and FWRD to life in a dynamic, real-world setting. This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery, and experience." - Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc Location: The Grove, 189 The Grove Drive, Los Angeles, CA Hours: Monday – Thursday: 10am-9pmFriday – Saturday: 10am-10pmSunday: 11am-8pm For more information, please visit www.revolve.com. Media Contacts:[email protected] About Revolve Group, Inc.Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast, yet curated, offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established, and owned brands. We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel, footwear, accessories, and beauty products from emerging, established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com. About The GroveDeveloped by Caruso in 2002, The Grove is one of the country's most acclaimed shopping, dining and lifestyle destinations, offering the best mix of retail, restaurants and entertainment in Southern California. Set on 20 acres adjacent to the historic Original Farmers Market in Los Angeles, The Grove offers a welcoming park-like setting with a vibrant pedestrian streetscape and first-class retail experience that successfully marries hometown charm with high-end shopping. This unique mix has earned The Grove recognition as the heart of the city – a "see and be seen" destination, a neighborhood gem and a community all its own. The Grove's award-winning design, first-class Concierge service and community-like ambiance have garnered numerous awards and recognition throughout the retail industry, including being named the "#1 Shopping Destination in Los Angeles" by TripAdvisor, and ranking #2 of Fortune's "10 Highest Sales-Generating Shopping Centers" in the country. The Grove also tops Shopping Center Today's list of top 10 shopping centers in the world based on sales per square foot. For more information, please visit The Grove at https://thegrovela.com or on Instagram @TheGroveLA SOURCE Revolve Group, Inc.

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