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RITZ Crackers Invites Fans to Have Their Saltiest Summer Yet with A Chance to Win 'No Me Quiero Ir De Aquí' Tickets

1. RITZ announces a giveaway for concert tickets in Puerto Rico. 2. Collaboration with Bad Bunny modernizes the RITZ brand image. 3. Exclusive RITZ Salty Club experience engages fans at a sold-out event. 4. Limited-edition RITZ merchandise will be available at the event. 5. RITZ remains a top choice for multicultural consumers.

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Why Bullish?

The promotional campaign can enhance brand visibility and sales, following beneficial past initiatives.

How important is it?

The collaboration with a cultural icon and engaging experiences can draw attention, boosting sales.

Why Short Term?

The immediate effects of increased engagement and sales may be observed during the event's promotional period.

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As the official snacking sponsor of the sold-out residency, the RITZ brand will host an exclusive RITZ Salty Club experience for concertgoers., /PRNewswire/ -- Today, RITZ, America's favorite cracker1 and the number one cracker for multicultural consumers2, is announcing the RITZ Salty Club Giveaway, offering fans a chance to score tickets to the summer's most hotly anticipated, sold-out residency, No Me Quiero Ir de Aquí in Puerto Rico. RITZ is launching the RITZ Salty Club Giveaway, offering fans a chance to score tickets to the summer’s most hotly anticipated, sold-out residency: No Me Quiero Ir de Aquí in Puerto Rico. The RITZ brand initially unveiled The Salty Club in its first-ever Big Game commercial earlier this year, which featured a special appearance by Bad Bunny. Sponsoring the artist's No Me Quiero Ir de Aquí residency is a testament to the brand's mission to modernize and reach consumers in fresh and authentic ways. "We are proud to continue our collaboration with such a cultural and musical powerhouse," said Steven Saenen, VP RITZ. "No Me Quiero Ir de Aquí is the ideal place to bring the RITZ Salty Club to life, and we can't wait to welcome fans and delight them with an unforgettable experience. For RITZ, this marks the next step on the brand's journey from a trusted, classic cracker to a modern, savory snack." As the official snacking sponsor of the residency, the RITZ Salty Club will host guests on a first come, first-serve basis at this exclusive experience with Puerto Rican flair. The RITZ Salty Club experience comes complete with a salty-themed photo booth and an opportunity to take home exclusive RITZ merch, including a limited-edition RITZ Crackers box featuring artwork nodding to the residency.Fans can enter the RITZ Salty Club Giveaway for a chance to win tickets for either the Aug. 8 or 9 residency dates taking place at the Coliseo de Puerto Rico in San Juan. Thirty (30) lucky winners will receive a pair of tickets to either residency date with all travel and accommodation costs to and from Puerto Rico covered by the RITZ brand.For more information on the RITZ Salty Club pop-up and giveaway, and to enter for a chance to win, visit ritzsaltyclubgiveaway.com. For more brand news, follow the RITZ Brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackersofficial or on Instagram @RITZcrackers to be among the first to know about future announcements.NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. (D.C.) 18 years of age or older. Ends at 11:59 pm ET on 7/11/25. See Official Rules for how to enter, odds and prize details. Limit 1 entry per person. Void where prohibited.About Mondelēz InternationalMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.Media ContactWeber Shandwick RITZ Team[email protected] 1 Nielsen Connect xAOC+C L52W/E 11/17/242 Nielsen IQ Panel OnDemand HomeScan Cal Year 2024SOURCE Mondelēz International WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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