1. Rivian is developing an in-house AI assistant, separate from Volkswagen venture. 2. Company targeting late 2023 for AI assistant consumer launch, details upcoming. 3. AI assistant integrates vehicle controls, enhancing user experience and engagement. 4. Rivian prioritizes vertical integration through custom software and AI technologies. 5. Collaborations with other companies enrich specific AI functions for cars.
FAQ
Why Bullish?
The development of an AI assistant enhances Rivian's competitive edge. As EV market expands, advanced tech features attract more customers, similar to how Tesla's software innovations drove its valuation higher.
How important is it?
Significant investment in AI reflects Rivian's strategy to stay competitive and innovative. The anticipated launch of the AI assistant could be a key differentiator in the EV landscape.
Why Long Term?
As Rivian prepares for a rollout in late 2023, its long-term viability and market position may improve. Previous examples show that companies developing unique tech sustained better market resilience.