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Roblox Announces New Licensing Platform For Experiences

1. Roblox launched a new licensing platform for IP holders. 2. The platform aims for 10% of gaming revenue through Roblox. 3. First partners include Netflix, Lionsgate, Sega, and Kodansha. 4. The License Manager allows quicker IP licensing than before. 5. Roblox plans to onboard more IP holders throughout the year.

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Why Bullish?

The new licensing platform could significantly enhance revenue streams and user engagement. Historically, such strategic partnerships have led to stock price increases post-announcement.

How important is it?

The launch of this platform provides a clear pathway for enhanced user experience and monetization, making it vital for the company's growth strategy.

Why Long Term?

This platform expands growth opportunities, crucial for RBLX's sustained profitability. Licensing partnerships may create long-term content ecosystems that attract users consistently.

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Enabling Partnerships Between Roblox Creators and IP Holders; Unlocking Creation Opportunities at Scale SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox Corporation (NYSE: RBLX) today announced the launch of its new licensing platform, including the Roblox License Manager and Licenses catalog. This innovative framework unlocks game and interactive media licensing at scale, enabling IP holders to self-serve through Roblox's global creator community, and seamlessly integrate popular IP into games and experiences. "We have a goal to have 10% of all gaming content revenue flowing through the Roblox ecosystem and benefiting our community," said Manuel Bronstein, Chief Product Officer at Roblox. "This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognizable IP. License Manager and Licenses catalog are an important part of making it easier for owners to manage and license their IP at scale on Roblox." Traditionally, licensing IP for game development has been a complex, time-consuming process, limiting opportunities to larger studios. License Manager is designed to streamline this by enabling rights holders to register and create IP licenses, proactively scan experiences for IP usage, and offer licenses directly to creators in days or hours rather than months. Rights holders can customize license terms, including IP usage, content maturity, and revenue share. They can take a more tailored, selective approach with revenue sharing, an open source-style approach where fans can take the reins, or simply scan for IP usage across experiences. Licenses can be offered to existing experiences or by listing them in the new Licenses catalog, where creators can browse and apply. Introducing the First Wave of IP Partners Roblox is launching the License Manager and Licenses catalog with four initial partners, offering seven initial IP titles for eligible creators, and two more coming soon: Netflix: Netflix is extending its popular series, starting with Stranger Things and Squid Game, on Roblox. Lionsgate: Lionsgate is bringing iconic franchises like Twilight, Saw, Divergent, and Now You See Me to Roblox. Sega: Sega is offering Like a Dragon (a.k.a. Yakuza) as a potential license for Roblox creators. Kodansha: Coming soon, Japanese publisher Kodansha will be debuting Blue Lock and That Time I Got Reincarnated as a Slime in the Licenses catalog. "Roblox offers a unique and dynamic platform for our fans to connect with beloved franchises in interactive and personal ways," said Jenefer Brown, Executive Vice President and Head of Global Products and Experiences at Lionsgate. "We're excited to engage with the Roblox creator community and can’t wait to see the innovative experiences they bring to life with our IP." “The creativity of the Roblox community is truly inspiring, and we are thrilled to offer our popular manga, novels, and their anime adaptations to creators through a new form of licensing," said Yoshinobu Noma, President and CEO of Kodansha Ltd. "This partnership allows us to deepen our connection with fans and explore new storytelling avenues within immersive experiences, in line with our global purpose: Inspire Impossible Stories." The Future of IP Management on Roblox This launch marks the beginning of an ongoing journey. Roblox plans to onboard more IP holders throughout the year and aims to open the License Manager to all eligible IP holders in the coming months. The company is also exploring additional license types to further enhance flexibility for creators and IP holders. Visit our newsroom for more details about this announcement and the types of licensing options available through the program. About Roblox Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create, and share endless unique experiences. Roblox’s vision is to reimagine the way people come together—in a world that's safe, civil, and optimistic. To achieve this vision, Roblox is building an innovative company that, together with the community, has the ability to strengthen the social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com. ROBLOX and the Roblox logo are among the registered and unregistered trademarks of Roblox Corporation in the United States and other countries. © 2025 Roblox Corporation. All rights reserved.

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