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Roblox Continues to Advance Safety Innovations, Launching Age Estimation, Empowering Teens to Connect With People They Know and Trust, and Additional Features

1. Roblox introduces safety tools enhancing control for teens and insights for parents. 2. Trusted Connections allow verified users age 13 and older to chat freely. 3. Age Estimation technology confirms user ages for safer interactions. 4. Parents gain insights into teen activities and notifications on spending. 5. Roblox emphasizes safety, civility, and empowering experiences for users.

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Why Bullish?

The introduction of new safety features and tools enhances user engagement and retention, which could positively influence revenue. Historically, improvements in user experience have led to increased user activity and subscription growth.

How important is it?

The article highlights critical new features aimed at improving safety and user experience, which are pivotal for Roblox's continued growth in a competitive gaming market.

Why Long Term?

As Roblox continues to enhance its platform's safety and usability, it could attract more users, leading to sustained revenue growth over time, similar to past trends observed following feature upgrades that improved user satisfaction.

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METATTWOATVI
-Age estimation, trusted connections, privacy tools and insights for parents among suite of new safety tools giving teens more control over their interactions on Roblox and parents deeper insights into their teen’s activity SAN MATEO, Calif.--(BUSINESS WIRE)--Today, Roblox Corporation (NYSE: RBLX) announced a suite of new tools to revolutionize digital connection and age-based communication on the platform. The new features include: Trusted Connections: Users 13 and older can connect and chat more freely with people they know and trust, fostering positive interactions. Age Estimation: Introducing new age estimation technology that helps confirm users’ ages and unlocks Trusted Connections. Privacy and Well-being Tools: Users will have more ways to manage notifications, screen time, and privacy. Insights for Parents of Teens: New tools for transparency into their teen’s Roblox experience, including spend notifications, insight into who their teen is connected with, and screen-time stats. “Safety has always been foundational to everything we do at Roblox,” said Matt Kaufman, Roblox Chief Safety Officer. “Our goal is to lead the world in safety and civility for online gaming. We are dedicated to supporting experiences that are both deeply engaging, and empowering for players of all ages, while continuously innovating how users connect and interact.” Trusted Connections Roblox users connect with people they already know in real life, and with players they meet in Roblox experiences. To better reflect how Roblox users connect and interact, it’s renaming Friends to Connections across the platform. And building on this, Roblox is introducing Trusted Connections for eligible users 13 and older. Age Estimation unlocks access to Trusted Connections, enabling age-verified Trusted Connections to chat without filters. To provide additional safeguards between people who’ve met on platform and are further apart in age, teens aged between 13 and 17 can only add adult users (18+) they know in real life as Trusted Connections, using a QR scan or Contact Importer. Furthermore, all conversations on Roblox, including between Trusted Connections, continue to be proactively monitored for harm, including potential signs of grooming, to provide a safe, positive experience. Age Estimation Roblox is investing in age estimation technology to help deliver tailored and developmentally appropriate experiences, while aiming to protect its community from those who might seek to do harm. To add contacts as a Trusted Connection, users must be 13 and over and confirm their age using a video selfie, which is analyzed against a large, diverse dataset to estimate their age. “We know teens want more freedom to chat more freely with their friends. We believe that unfiltered chat should only be made available to users who have been age checked, which is why we’re using new Age Estimation tools to unlock access to Trusted Connections for those 13 and over. We believe this additional freedom to chat more openly will reduce the incentive for teens to move interactions off platform, where they may be exposed to greater risk,” said Kaufman. Privacy and Well-being Tools To balance independence with safety, Roblox is introducing a new suite of tools designed to empower teens to manage their digital lives confidently, including Online Status Controls, Do Not Disturb Mode, and Screen-Time Insights and Controls. Valuable partners, including Roblox's Teen Council and Trust and Safety Advisory Board, helped shape these initiatives. “Teens care as much about their space, privacy, and well-being as adults do, so I love that Roblox is now giving teens as well as parents greater control over the quality of their digital time.” – Anne Collier, Founder of the Net Family Collaborative and a member of Roblox’s Safety Advisory Board "I love that Roblox is giving us simple, effective tools to manage our time and protect our peace and well-being online; it makes a real difference in how I feel after gaming. It’s empowering to know a platform like Roblox really cares about its users." – Denver H., 2025 Roblox Teen Council Member Insights for Parents of Teens Last year, Roblox introduced expanded parental controls for parents of users under 13. Now, Roblox is extending this commitment to empower parents of teens with tools providing transparency into their child's experience on Roblox. Teens can now invite their parents to set up a linked Roblox account to share visibility into who they are connected to, how much time they spend on Roblox, and in which experiences. Parents can opt to receive high-spending alerts or notifications when their teen makes certain transactions on Roblox. The launch of these new tools redefines digital safety and civility with industry-leading, age-informed communication. To learn more, please visit our Newsroom. About Roblox Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create, and share endless unique experiences. Roblox’s vision is to reimagine the way people come together—in a world that’s safe, civil, and optimistic. To achieve this vision, Roblox is building an innovative company that, together with the Roblox community, has the ability to strengthen our social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com. ROBLOX and the Roblox logo are among the registered and unregistered trademarks of Roblox Corporation in the United States and other countries. © 2025 Roblox Corporation. All rights reserved. More News From Roblox Corporation

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