Rockwell Automation Helps Customers Unlock the Potential of Their Data with the Launch of OptixEdge
1. Rockwell Automation launches OptixEdge for real-time data processing.
2. OptixEdge addresses inefficiencies in data utilization and storage costs.
3. Users gain faster insights and lower costs from localized data processing.
4. Key features include secure remote access, flexibility, and cost savings.
5. The solution enhances efficiency across industrial operations.
OptixEdge's innovative capabilities align with market trends towards efficiency and cost reduction, historically leading to stock gains for similar products.
How important is it?
The launch of OptixEdge targets a critical pain point in industrial automation, likely driving demand and influencing ROK’s stock positively.
Why Long Term?
OptixEdge positions ROK well for future growth in industrial data management, a trend expected to continue long-term.
Advanced edge gateway solution transforms the way data is processed, enabling time and cost savings
MILWAUKEE, Wis., June 12, 2025 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced the global launch of OptixEdge, an innovative edge gateway solution that revolutionizes data processing for industrial customers.
Today's smart machines are generating more data than ever, but according to Rockwell's latest State of Smart Manufacturing Report, only 44% of data is being used effectively. Many companies face challenges that prevent them from utilizing a vast amount of their data, such as network limitations, security concerns, or storage costs. Traditionally, data is sent to distant cloud servers to be processed, but this can be expensive and inefficient.
OptixEdge can directly address these issues by processing information where it's created – at the machine, in real time. It connects to the user's control system through Rockwell's FactoryTalk® Optix™ software to collect, analyze, and send data to the cloud, enabling users to monitor and analyze machine or system data from multiple locations. This means faster insights, lower costs, and smarter decision-making.
"OptixEdge empowers customers to take control of their data like never before, providing powerful edge computing capabilities with flexibility, security, and ease of use," said Jessica Morell, software product manager at Rockwell Automation. "By processing data at its source, OptixEdge enables customers to unlock valuable insights, improve efficiency, and drive innovation across their operations."
Key capabilities of OptixEdge include:
Real-time data processing at the source
Integration with Rockwell's FactoryTalk® Optix™ software
Flexible and secure data management
Learn more about Rockwell's innovative OptixEdge solution on Rockwell's website.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.