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Roger Federer-Backed Sneaker Maker On Holding Raises Outlook as Sales Soar

1. On Holding's revenue rose 32%, surpassing forecasts. 2. Direct-to-consumer sales surged 47%, contributing significantly to total revenue. 3. The company raised its full-year guidance, indicating strong performance. 4. Co-founder Allemann stated their long-term strategy is effective. 5. Despite gains, shares are down nearly 17% year-to-date.

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FAQ

Why Bullish?

The significant growth in revenue and DTC sales is a positive indicator, aligned with the current market trend favoring strong direct sales models. Historically, companies showing substantial year-over-year growth in revenue often experience stock price increases, exemplified by companies in the athletic apparel sector like Nike during similar growth periods.

How important is it?

The strong earnings report and subsequent guidance raise are critical indicators for investor sentiment. As ONON aligns with broader trends in direct-to-consumer sales growth, the company’s performance could serve as a leading indicator for related stocks in the sneaker market.

Why Short Term?

The immediate boost in share price due to positive earnings and guidance is expected to be most influential in the short-term trading cycle. Quick reactions from investors to earnings reports often occur within days, as seen in tech stocks following quarterly results.

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