Roku's Amazon Deal Revenue To Be A 'Gradual Ramp,' Not a Sudden Boost, Analyst Says
1. Amazon partners with Roku for ads on its Demand-Side Platform. 2. This integration offers better targeting through comprehensive platform-level data. 3. Roku expects some revenue by Q4 but not in 2025 outlook. 4. Amazon ads may enhance Roku's ad inventory visibility across platforms. 5. Roku stock rose by 8.04% following the partnership announcement.