Roku Stock Is Gaining Support. BofA Securities Says to Buy. - Barron's
1. BofA Securities reinstates ROKU coverage with a $100 price target. 2. Roku sees increased engagement as users move from traditional TV to streaming. 3. The number of active Roku accounts jumped to 90 million in 2024. 4. Roku's user engagement reached 127 billion hours in 2024. 5. Over 50% of analysts now rate ROKU as a Buy, up from last year.