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RXBAR Offers Fed-Up Flyers a $500 "Get Out of Travel B.S. Free" Card

1. RXBAR launches 'Get Out of Travel B.S. Free Card' sweepstakes. 2. The promotion offers $500 gift cards to frustrated travelers until September 4, 2025. 3. Kellanova aims to connect with consumers amid chaotic summer travel. 4. RXBAR emphasizes transparency and straightforward initiatives as part of its branding. 5. Kellanova's net sales were around $13 billion in 2024, showcasing brand strength.

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Why Bullish?

The initiative enhances customer engagement and brand visibility, likely boosting RXBAR sales. Similar marketing initiatives have historically improved brand performance, as seen with snack brands during peak travel seasons.

How important is it?

The promotional campaign directly aligns with consumer needs during travel chaos, likely increasing sales and enhancing brand loyalty in a heavily competitive market.

Why Short Term?

The sweepstakes runs only for two weeks and will have immediate effects on marketing buzz.

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With record delays and cancellations this summer, the protein bar brand is giving travelers a chance to skip the stress , /PRNewswire/ -- Starting today, RXBAR is stepping in to give weary travelers a way out of summer travel chaos. This season has been one of the busiest in 15 years, with major U.S. airports seeing delay rates of over 30% (Bureau of Transportation, 2025), long lines, packed terminals, and countless trips gone sideways. As the Proud Sponsor of No B.S., RXBAR is launching the Get Out of Travel B.S. Free Card— a national sweepstakes offering frustrated flyers the chance to win a $500 bank-issued, prepaid gift card to help recoup costs from disrupted summer trips.  Starting today, RXBAR offers fed-up flyers a $500 “Get Out of Travel B.S. Free” Card Whether you're backing out of a delayed flight, bracing for an hours-long layover, or missing your already brutally tight connection, RXBAR has your back. Because canceling the chaos shouldn't come at a cost. "Travel has pushed a lot of people to their limit this summer, and finding a way out usually means jumping through hoops," said Regina Cabrera, Senior Brand Manager at Kellanova. "As the Proud Sponsor of No B.S.—from the ingredients in our protein bars to the way we show up for consumers—RXBAR wanted to offer something refreshingly simple: no receipts to track down, no endless hold music, just a chance to back out on your own terms and feel good about it." Consumers can visit RXBAR.com/NoBSTravel and fill out a brief entry form including their name, email, date of travel, and why they're canceling, for a chance to receive a Get Out of Travel B.S. Free Card. The sweepstakes runs for two weeks and closes on September 4, 2025, after which winners will be selected. Winners will receive a $500 prepaid gift card packaged in a custom RXBAR-branded sleeve—plus a 5-count box of RXBAR Protein Bars.For RXBAR, this initiative is a natural extension of its No B.S. ethos. RXBAR is built on transparency: simple ingredients, clear labels, and a No B.S. promise that extends beyond the bar. In a season where travel has become one of the most universally chaotic and B.S.-filled experiences, the brand is bringing that same mindset to an unexpected place. The Get Out of Travel B.S. Free Card offers travelers something real and refreshingly straightforward: a $500 prepaid gift card and a few RXBAR Protein Bars to help turn travel regret into snack-time redemption. For updates, product information, or to follow along, head to @rxbar or visit RXBAR.com. ABBREVIATED RULES. NO PURCHASE NECESSARY. Open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18) years of age or older at time of entry. Entrants must also have planned for summer travel between 5/1/25 – 9/30/25 to be eligible to enter. No travel purchase is required for entry. Begins 8/21/25 at 8:00:00 AM (ET) and ends 9/4/25 at 11:59:59 PM (ET). For details on how to enter and/or for complete Official Rules, go to www.rxbar.com/NoBSTravel. See complete Official Rules for details. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.About KellanovaKellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.Media ContactsKellanova's Media Hotline(269) 961-3799[email protected]TombrasJenna Gerbino Kaplan[email protected]SOURCE Kellanova WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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